7.3.13 ADvendio Connections - Supported Third-Party Integrations, Integration Types and Levels

Summary:

ADvendio Connections is our Gateway to integrate with a wide variety of external platforms to streamline your advertisement processes. Our supported integration in the ADvendio package focuses on enabling you to manage your media inventory via ADvendio or book new Ad Campaigns. Therefore we have defined a set of use cases our features cover and a definition of different levels of integrations we support in our product.

Types of Integrations to ADvendio

ADvendio Connections supports different types of integrations, based on the modules that will use them. The main differentiation is between Publisher/Selling Integrations and Media Buying Integrations.

Selling integrations focus on connecting ADvendio to third-party booking systems, which help you to fulfil the advertisement campaigns you’re planning for your advertisers and seamlessly report and invoice those.

Media Buying integrations will support your Media Buying activities, for example when using ADvendio to plan Advertising Campaigns on behalf of others or to sell Audience Extension services. The goal of the integrations is to build a seamless bridge from planning your campaign to creating bookings in DSPs, Social Media platforms or similar.

Type of Integration	Customer Business Cases	Integration Benefits	ADvendio Features

Type of Integration	Customer Business Cases	Integration Benefits	ADvendio Features
Publisher / Media Selling Integration	Customers are using Booking Platforms (such as AdServers) to fulfill their Advertisement Sales. These Booking platforms are responsible for directly managing the media inventory, displaying the right ads to the right visitors, be able to check availability and give reports on the delivery. For a successful Sales process, customers need to be able to translate their managed media inventory into sellable products with rates and make sure to seamlessly report on campaigns booked by Advertisers.	Allow customers to directly push Orders and Items based on ADvendio Campaigns, saving them effort to set them up manually. On the fly availability check for their desired Sales Campaign (without having to manually check this in Third Party System) Connect ADvendio Items with Positions in Third Party System, so we can use this relation for optimizations and delivery imports.	Campaign & Item push Advertiser Data Sync Availability Check Delivery Reporting Import Status Updates Targeting Configurations for bookings Creative Upload
Programmatic / Revenue Reporting Integration	Customer is using many different programmatic platforms to sell it’s media inventory ‘automated’ via auctions. Revenue is coming in from many different sources.	Automize import of Revenue data based on certain rules (e.g. grouped per Advertiser, per Media, per Deal Type) in order to use these in high level reporting & financial accounting	Import of ‘Programmatic’ Revenue Data Mapping and Media Campaign Creation based on data
Media Buying Integration	Customers are using Media Buying Platforms (such as DSPs or Platforms that directly sell Advertising Spaces) in order to offer a media buying service to advertisers. Customers offer to take care for their Advertisers to manage all steps around buying ads from a specific platform and use their First Party Data to improve the bookings for a agreed price or based on a media budget and an additional fee.	Allow customers to push directly Orders and Items based on their planned Media Buying for a Campaign in ADvendio Automatic Reporting and Reconciliation support: see your media buying performance, media spend and if your target campaign goals are still met.	Buying item / orders push Delivery Reporting Import Status Updates Media Buying Targeting - enhancements planned 2024 Availability Check - planned (no timeline yet)
Other Integration	Everything that’s currently not tracked in the other integration types. Past examples included: Third Party Reporting (using an external system to import delivery data for positions, instead of the usual delivery data from AdServer) Exports to Communications Standards (such as IAB)	Can vary on the customers needs	Currently no out of the box features Consider Package Extensions or custom flows for the integration

Integration Level

The level of integration helps to understand how many features are covered by the integration. Not all our integrations cover the same set of functions from ADvendio.

Level of Integration	Included	Available for	Additional Information

Level of Integration	Included	Available for	Additional Information
MVP	Authentication against Third Party System (Check Login) One of the following: Automatic Reporting of Key Metrics based on Item Ids (Delivery Reports or Media Buying Delivery Reports) Revenue Data import per Advertiser, Partner, Inventory (Programmatic Revenue Import)	Sellside Integration Media Buying Integration Programmatic Revenue Integration
Light Integration	Authentication against Third Party System (Check Login) Automatic Reporting of Key Metrics based on Item Ids (Delivery Reports or Media Buying Delivery Reports) Book basic Order and Item settings into Third Party Systems (Submit to Adserver or Submit Buying Order) Sync the current Item status with Third Party Systems Map your CRM accounts with External advertisers	Sellside Integration Media Buying Integration	With the current feature set, all Media Buying Integrations are either MVP or light integrations.
Standard Integration	All of the Light Integration + Push Orders and Items with more specific settings Define Targeting configurations for your bookings Standard Check Availability of your bookings (Only Selling) Push Bookings live from ADvendio 'Sitebased' Delivery Data for accounting, detailed delivery reporting and publisher payout Push new advertisers created in ADvendio	Sellside Integration
Advanced Integration	Advanced Targeting configurations, taking system specific logic and validation into account Creative / Split / Flight based targeting Advanced configuration of Check Availability Enhanced Reporting Features* Programmatic Guaranteed / Direct Support* Creative Management*	Sellside Integration
Other / Customer Specific Integrations	Everything that is outside of our standard feature set	N/A
Media Integration API - Custom Integration	All Features that are currently available as API Service: Automatic Import Submit of Orders & Items based on ADvendio data Availability Check (Selling only) Targeting Criteria Delivery Reports (key data for buying and selling; sitebased reports for sellside) Update Status (pushing items live & importing the current status)	Sellside Integration Media Buying Integration Programmatic Revenue Integration Any type the customer desires	All custom integrations are based on currently available features for this integration type in ADvendio; see also current limitations on Media Buying integrations

Support of advanced features is dependent on criticality and availability within the Third Party System

Current & Upcoming Integrations:

System	System Type	Integration Type	Level

System	System Type	Integration Type	Level
Google AdManager	AdServer & SSP	Sellside + Programmatic Revenue	Advanced
Xandr (Monetize)	AdServer & SSP	Sellside + Programmatic Revenue	Advanced
Xandr (Invest)	DSP	Media Buying	Light
Google Display & Video 360	DSP	Media Buying	Light
Google Campaign Manager 360	Agency AdServer	Media Buying	Light
Equativ	AdServer	Sellside	Standard
Adswizz	Audio AdServer	Sellside	Standard
Freewheel	Video AdServer	Sellside	Standard
Broadsign	Digital Out of Home	Sellside	Light (with some standard features)
Triton	Audio AdServer	Sellside	Standard
AdButler	AdServer	Sellside	Standard
Meta (Facebook & Instagram)	Social Media Platform	Media Buying	Light
BURT	Analytics Platform	Programmatic Revenu	MVP
Linkedin	Social Media Platform	Media Buying	MVP
Pinterest	Social Media Platform	Media Buying	Light
The Trade Desk	DSP	Media Buying	Light
Google Ads	Search / Video	Media Buying	Light
TikTok	Social Media Platform	Media Buying	Light