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Version |
2.120 and up |
---|---|
Supported DSPs / SSPs / Exchanges |
Xandr (SSP) Google Ad Manager Google Display & Video 360 |
When selling inventory via SSPs and Exchanges, publishers face a variety= of challenges. Huge data amounts, different formats and reports spread acr= oss multiple services make it difficult to get an overview. How much money = do I make via programmatic channels? How does it compare to my directly sol= d products? Our goal is to pull all data into a central point, enhance the = data and provide you with the right reports and dashboards.
Attention:
Using the ADvendio programmatic data import, you will need a separate li= cense.
We would really appreciate if you want to leave feedback, or already hav= e an idea on how you want to use your programmatic data in ADvendio! Perfec= t, please contact your Technical Account Manager or support@adve= ndio.com so we can listen to your ideas and see how to implement t= his into ADvendio Programmatic!
Our goal with the ADvendio Programmatic extension is to help you get an = overview of the huge amounts of data from DSPs, Exchanges and SSPs. In orde= r to do so, we're using the advantages and capabilities of Salesforce Big O= bjects. But we're not just talking about Reports and Dashboards, we're look= ing for ways to integrate the whole power of that data into ADvendio and us= e it in our features. With the help of our extension you will be able to an= swer the following questions:
Publishers & Sell Side:
How does my revenue from programmatic channels (open auction, private au= ction & programmatic direct) compare to directly sold inventory? Which = products perform better in which channels?
Which of my SSPs
How can I track the revenue my Sales Reps are making from programmatic a= nd collect this information towards their Sales Goals?
How can I distribute my programmatic revenue to the correct accounts in = an external accounting system?
Agencies & Buyside:
How can I automatically invoice the monthly media spend towards my adver= tisers?
How much money do advertisers spend across the different systems? What's= the average CPM?
In a few simple steps you can start gaining a full overview of your prog= rammatic revenue stream:
Configure the connection to the Systems of your choice
Schedule the automatic ADvendio Import
Use our simple data UI to enrich and match your reporting data and enabl= e unified reporting.
Plan the automatic Media Campaign Generation
Open your Analytics Dashboard and deep dive right into your data!
Xandr
Google Ad Manager
Google Display & Video 360