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You are able to use ADvendio.com without an ad server integration. However, you will experience the greatest advantages if you connect your ADvendio.com to one or multiple ad servers you are working with.
This chapter provides information on the ad server integration itself and the advantages from which you will benefit. Read on to find out how to establish the connection to your ad server and how it works in your daily business.
Please also refer to:
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Supported Ad Servers
We have currently integrated the following ad servers in our ADvendio.com standard: DFP, Smart, and ADTECH.
Not all of ADvendio.com's features work with all ad servers. We provide a spreadsheet, listing exactly which ad server supports which feature. In general, the integrations of ADTECH and DFP 6 support the greatest number of features. Other ad servers are in principle able to support certain API features. However, these have not yet been integrated into the standard version of ADvendio.com. For more information and to get a copy of the spreadsheet, please refer to your ADvendio.com contact. We are continuously working on extending our supported ad server portfolio. Check our website for current status: https://www.advendio.com/technology/supported-ad-server/.
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