ADvendio is able to handle single products as well as predefined packages. A package contains several Ad Specs that are sold together as a bundle. A package consists of an Ad Spec, that is used as package header, as well as different components, that are displayed as products in this package. The Package Manager is designed to simplify the creation of packages.The Product Management team has the option to predefine how quantities and prices are distributed among the components. This makes your sales team's work a lot easier.
...
- Enter the Ad Spec Name.
- Select a Placement.
- Select an Ad Type.
- Select the Distribution.
- Select the Billing Category.
- Check Fixed Quantity Package if appropriate.
- Enter an External Name.
- Enter a Product Search Name.
The button Create Package creates a new Ad Spec with the record type "Package". You are able to edit more details of this Ad Spec in the Object Ad Specs. After creating the Package Ad Spec, the Rate Information should be entered.
Distribution Combinations & Billing Categories
The following table shows the available distribution types for a Package Ad Spec, and depending on that the available Billing Category billing category of the Ad Price for the Package Ad Spec, and the billing categories for its Component Ad Specs.
| Distribution | Billing Category |
| Billing Categories |
Package Ad Spec |
|---|
Billing Category
of
"active" Ad Price |
|---|
for Package Ad Spec |
|---|
of
at least one "active" Ad Price |
|---|
for all Component Ad |
|---|
Specs | ||
|---|---|---|
| Individual | CPM | CPM |
| CPC | CPC | |
| Fixed Price |
| Any kind | ||
| Linear | CPM | CPM |
| CPC | CPC | |
| Fixed Price | Fixed Price | |
| Prorated | CPM | CPM |
Fixed Quantity Packages
You can offer your customers and sales team packages which have a fixed (not changeable) quantity. Here you define a quantity for each package component. This only works for individual distribution!
...
- Enter a search term at the field Filter Ad Specs.
- Click the button Search Ad Specs.
- Mark the Checkbox of the Ad Specs, that should be added to the Package.
- Click the button >> to add those Ad Specs as Package Components.
- Repeat step 1 till 4 for all Ad Specs.
- Select the box Packet Components suitable Ad Prices, if more than one is displayed (Dropdown).
- Click the button Save.
After saving all data, the new package appears at the overview page of the Package Manager.