Starting with ADvendio Version 2.78 you can use brands to group your sites or mediums better. This will allow you an extended reporting to classify sites or journals by brand. An example would be the USA Today paper, but you also Use this feature if have related publications or services that belong to the same brand but are separate sites. They can also belong to different media types, ie. digital, print and tv.
An example would be the USA Today brand:
Which all refer to the Brand: USA Today:
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