Platform 161, with its headquarters in Amsterdam, is a DSP for advertisers, agencies and publishers.
In order to connect you have to install an extention to ADvendio. Please ask you ADvendio consultant for the sandbox and production links.
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5.) If you want your users to directly select Inventory Sources or Direct Deals for Campaign Items in the Media Configuration, make sure the field Targetings → Inventory Targeting is part of your Tab Setup and visible in the Media Configuration.
Configure Geo Targeting
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Available with version 1.4 of ADvendio Platform161 Connect |
Similar to the Inventory Source and Direct Deals, you are able to use AdServer IDs to handle geo targeting. At the moment it's possible to configure Country, Region and City Targeting and submit it to Platform161. In order to do so, you need the AdServer IDs. To be ready to use them you will need the names and the IDs from Platform161 for either your Countries, Regions or Cities you want to target. For additional support to access those information, please contact the support of Platform161. Ideal would be a list in csv format, as you can easily import it into Salesforce.
Country Targeting
For countries, please use the following field mapping:
| ADvendio Field | Needed Information / P161 Field |
|---|---|
| AdServer ID | the ID of the country in P161 |
| AdServer ID Name / AdServer Name | the name of the country (note this will be visible in the selection screen in ADvendio, you don't need to use technical names as the ID will be used to be sent to P161) |
| Type | Country |
| Category | Geography |
| Active | true |
| AdServer Login | the record ID of the AdServer Login created in step 2.), if you didn't do this, just leave empty |
| Record Type | Use the ID of the Record Type you created in step 2.) for AdServer IDs, if you didn't create an own one, just use DFP |
Region Targeting
For regions, please use the following field mapping:
| ADvendio Field | Needed Information / P161 Field |
|---|---|
| AdServer ID | the ID of the country in P161 |
| AdServer ID Name / AdServer Name | the name of the country (note this will be visible in the selection screen in ADvendio, you don't need to use technical names as the ID will be used to be sent to P161) |
| Type | Region |
| Category | Geography |
| Active | true |
| AdServer Login | the record ID of the AdServer Login created in step 2.), if you didn't do this, just leave empty |
| Record Type | Use the ID of the Record Type you created in step 2.) for AdServer IDs, if you didn't create an own one, just use DFP |
| Parent AdServer ID | OPTIONAL If you like you can |
Manage your Platform 161 Inventory
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