ADvendio is able to handle single products as well as predefined packages. A package contains several Ad Specs that are sold together as a bundle. A package consists of an Ad Spec, that is used as package header, as well as different components, that are displayed as products in this package. The Package Manager is designed to simplify the creation of packages.The Product Management team has the option to predefine how quantities and prices are distributed among the components. This makes your sales team's work a lot easier.
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- Enter the Ad Spec Name.
- Select a Placement.
- Select an Ad Type.
- Select the Distribution.
- Select the Billing Category.
- Check Fixed Quantity Package if appropriate.
- Enter an External Name.
- Enter a Product Search Name.
The button Create Package creates a new Ad Spec with the record type "Package". You are able to edit more details of this Ad Spec in the Object Ad Specs. After creating the Package Ad Spec, the Rate Information should be entered.
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The following table shows the available distribution types for a Package Ad Spec, depending on the available billing category of the Ad Price for the Package Ad Spec, and the billing categories for its Component Ad Specs. It also should match the rate card if one has been chosen.
| Distribution | Billing Category | Billing Categories |
Package Ad Spec | "active" Ad Price for Package Ad Spec | at least one "active" Ad Price for all Component Ad Specs |
|---|---|---|
| Individual | CPM | CPM |
| CPC | CPC | |
| Fixed Price | Any kind | |
| Linear | CPM | CPM |
| CPC | CPC | |
| Fixed Price | Fixed Price | |
| Prorated | CPM | CPM |
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- Left BOX: Enter a search term at the field Filter Ad Specs.
Click the button Search Ad Specs/AdPrices.
Info The search returns AdSpecs which match the package header's billing category and rate card. If none is selected only ad specs without rate cards are listed. Not all! - Mark the Checkbox of the Ad Specs, that should be added to the Package.
- Click the button >> to add those Ad Specs as Package Components to the right BOX.
- Repeat step 1 till 4 for all Ad Specs.
- Select the box Packet Components suitable Ad Prices, if more than one is displayed (Dropdown).
- Choose whether you like to overwrite the AdPrice manually or use the existing AdPrices by selecting a radio button Standard or Manual
- Overwrite Prices if necessary using the field Component List Price.
- Click the button Save.
After saving all data, the new package appears on the overview page of the Package Manager and can be sold in all media campaigns.
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