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If you click on the button Status Report a ADvendio Report opens to list all the media campaign which are related to this record. There you find how much revenue has been created and how full your pipeline is for this advertiser-agency pair. You can modify this report to your needs.
Example:
3.2 New Media Campaign
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Using the Revenue Forecast button opens the Revenue Forecast Visual Force Page to have you enter expected revenue for this relation. Read more here: 4.10 Sales and Site Goals and Revenue Splits (Forecasts(Budgeting and Forecasting)