Entity (Xandr) | Field (Xandr) | Example | ADvendio Object | ADvendio Field | Mapping / Additional Information | ||||
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Insertion Order | Name | Mapping Campaign 2 | Media Campaign | Name | |||||
Insertion Order | External Code | Media Campaign | Alternate Order Id | ||||||
Insertion Order | Description | Media Campaign | Internal Comment | ||||||
Insertion Order | State | Active/Inactive | Media Campaign | AdServer Status | |||||
Insertion Order | Currency | EUR | Campaign Item | CurrencyIsoCode | |||||
Insertion Order | Flight Dates | Start Date | Campaign Start Date/Campaign End Date | ||||||
Insertion Order | Budget | Unlimited Impression Revenue | Set to unlimited for all IOs | ||||||
Insertion Order | Budget Type (Seamless only) | Impression Revenue | Set to Revenue for all Seamless IOs | ||||||
Insertion Order | Billing Periods (Seamless only) | 01.01.2019-31.01.2019 1.000,00€no | Media Campaign / Campaign Item | Start and End date of Billing Period will be set according to Media Campaign Start and End DateTotal Lifetime Budget will be calculated based on submitted Campaign Items Lifetime budget is set to Unlimited for all seamless IOs | |||||
Insertion Order | Advertiser | Test Mapping Account | Media Campaign | Account | Advertiser ID will be saved in ADvendio object External Account ID | ||||
Line Item | Line Item Type | Augmented Standard Guaranteed | Campaign Item or Campaign Item → Ad Price → Ad Spec → Ad Type | Ad Type | |||||
Line Item | Insertion Order | Mapping Campaign 2 | Campaign Item | AdServer ID Order ID | Once existing mapped by Insertion Order ID If Item Order is not yet existing, we create them according to Salesforce records | ||||
Line Item | Name | Xandr Test_Xandr Test_ROS (XANDR) | Campaign Item | Name | |||||
Line Item | ID | 123456 | Campaign Item | Ad ID | |||||
Line Item | External Code | Campaign Item | Alternate Id | ||||||
Line Item | State | Active/Inactive | Campaign Item | AdServer Status | Inactive as default | ||||
Line Item | Currency | EURO (EUR) | Campaign Item | CurrencyIsoCode | |||||
Line Item | Flight Dates / Start Date | 1/10/2019 12:00 AM America/Scoresbysund | Campaign Item | StartDate | |||||
Line Item | Flight Dates / End Date | 1/10/2029 11:59 PM America/Scoresbysund | Campaign Item | EndDate | |||||
Line Item | Budget Type | Unlimited Impressions Revenue | Always set to Impressions | ||||||
Line Item | Budget / Lifetime | Unlimited Custom Budget | Campaign Item → Ad Price → Ad Spec → Ad Type | Goal Type | |||||
Line Item | Budget / Daily | Unlimited Custom Budget Pace Lifetime Budget | Campaign Item or Campaign Item → Ad Price → Ad Spec → Ad Type | Secondary Goal Type | |||||
Line Item | Delivery Type (Guaranteed only) | Campaign Item or Campaign Item → Ad Price → Ad Spec → Ad Type | Delivery Type | ||||||
Line Item | Underspend Catch-Up | ASAP Evenly | Campaign Item or Campaign Item → Ad Price → Ad Spec → Ad Type | Delivery Rate Type | If empty, Evenly pacing setting will be set. | ||||
Line Item | Impression Budget (Lifetime) | Campaign Item or Campaign Item → Ad Price → Ad Spec → Ad Type | Booking Quantity | ||||||
Line Item | Impression Budget (Daily) | Campaign Item or Campaign Item → Ad Price → Ad Spec → Ad Type | Secondary Goal Quantity | ||||||
Line Item | Flight Pacing Settings (Daily Budget) | Campaign Item or Campaign Item → Ad Price → Ad Spec → Ad Type | Secondary Goal Budget | ||||||
Line Item | Exclusive % | Campaign Item or Campaign Item → Ad Price → Ad Spec → Ad Type | Goal Percent | Ad Type value will be used if field at Campaign Item is empty | |||||
Line Item | Flight Pacing Settings (Pacing Percent) | Campaign Item or Campaign Item → Ad Price → Ad Spec → Ad Type | Secondary Goal Percent | ||||||
Line Item | Revenue Type/ Cost per day | Fixed Free CPM CPC CPA vCPM Cost Plus | AdPrice | Billing Category | Currently used by ADvendio: CPM, CPC, vCPM, Fixed Fee (Cost per day) | ||||
Line Item | Revenue Value | Per day 100 EUR | Campaign Item | Depending on configuration: Calculated from Campaign Item Amount N2/N3 divided by Quantity OR Field: AdServer Price | |||||
Line Item | Roadblocking (Guaranteed | Normal Partial ExactMatch | Campaign Item → Ad Price → Ad Spec → Ad Type | Roadblocking Type | |||||
Line ItemMaster | Ad Size (Guaranteed Only) | 250x300 | Campaign Item → Ad Price → Ad Spec → Ad Type | Reporting Slot | Reporting Slot (AI) will be submitted as Master if: roadblocking is enabled and CPM is chosen as billing category (Ad Price). It can be used for both Standard and Guaranteed AdTypes. Master | If empty, “any sizes” will be the default option. | |||
Line Item | Master | 250x300 | Depending on configuration:
| If no reporting slot will be submitted and roadblocking is enabled, “any creative” option will be selected as Master in Xandr. | |||||
Line Item | Delivery Type | Exclusive Impressions | Campaign Item | Delivery Type | AdType Guaranteed:
| ||||
Line ItemPacing | Custom Budget Pace Lifetime Budget Unlimited | Ad Type | Secondary Goal Type | Line Item | Priority | Campaign Item or Campaign Item → Ad Price → Ad Spec → Ad Type | Priority | ||
Line Item | Allow RTB competition | Campaign Item | RTB Competition | ||||||
Line Item | Ad Size (Guaranteed only) | Campaign Item → Ad Price → Ad Spec → Ad Type | Master | Line Item | Optimization / Conversion Tracking | Primary KPI: No performance Goal CPC CPA CTR | Campaign Item | Billing Category = CPC | for CPC (ALI) we set: Optimization enabled CPC goal = CPC price from ADvendio (see Revenue Value) Goal Priority = Performance |
Line Item | Supply Type | Managed Open Exchange Deals | Set to Managed and Open Exchange | ||||||
Line Item | Frequency | 1-255 per 1 Hour, Day, Week, Month, Lifetime | Campaign Item | Frequency | |||||
Line Item | Recency | 1 per X hours, days, weeks, months | No Not Used | ||||||
Line Item | Inventory | Campaign Item → Selected AdServer ID Campaign Item → Ad Spec → AdServer ID AdSpec Assignment | AdServer ID | Category = Inventory | |||||
Line Item | Connection | Campaign Item → Selected AdServer ID | AdServer ID | Category = Connection | |||||
Line Item | Device | Desktop & Laptops, Tablet, Phones | Campaign Item → Selected AdServer ID | AdServer ID | Category = Device | ||||
Line Item | Supply Type | Web Placements, Mobile Placements, Apps Placements | Campaign Item → Selected AdServer ID | AdServer ID | Category = Device | ||||
Line Item | Key Value | Campaign Item | AdServer Targeting | ||||||
Line Item | Geography | Campaign Item → Selected AdServer ID | AdServer ID | Category = Geography | |||||
Line Item | Postal Code | Not supported | |||||||
Line Item | Daypart | Campaign Item | Day & Time Targeting | ||||||
Line Item | System | Campaign Item → Selected AdServer ID | AdServer ID | Category = Device | |||||
Line Item | Segment | Campaign Item | AdServer Targeting | ||||||
Line Item | Brand | Campaign Item → Selected AdServer ID | AdServer ID | ||||||
Line Item | Manage Creatives | Campaign Item | Creative Management | Available for Standard AdTypesAd Types | |||||
Campaign | Flight End | 12/15/2020 12:00 AM | Campaign Item | Xandr Campaign Settings | Available for non-seamless Standard AdTypesAd Types:
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