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The following Creative formats are currently supported by ADvendio:
All image related formats
Banners
Interstitials
High Impact
Expendable
Banners
Image format (directly uploaded image file & URL to an image)
Flash format (Only URL to a flash file)
HTML format (Only URL to an HTML file)
Javascript format (Only URL to a JS file)
Interstitials
Image format (directly uploaded image file & URL to an image)
Flash format (Only URL to a flash file)
HTML format (Only URL to an HTML file)
Javascript format (Only URL to a JS file)
High Impact
Image format (directly uploaded image file & URL to an image)
Flash format (Only URL to a flash file)
HTML format (Only URL to an HTML file)
Javascript format (Only URL to a JS file)
Expendable
Image format (directly uploaded image file & URL to an image)
Flash format (Only URL to a flash file)
HTML format (Only URL to an HTML file)
Javascript format (Only URL to a JS file)
Natives (With version 2.149)
| Info |
|---|
For the first version ADvendio only supports uploading actual image files to Xandr, the support of URLs to externally stored images as well as other formats will be supported soon. |
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ADvendio Variable ID | Field to target | Relevant Variable Type | Possible Values | Required | Relevant for Creative Formats |
|---|---|---|---|---|---|
File | The actual image file to upload | attachment |
|
| Images |
MediaURLSecure | The URL to an externally stored file | attachmentURL |
| All formats | |
MediaURL | If required, you can set a different, ‘non-secure’ URL to the externally stored file. | attachmentURL |
| All formats | |
DestinationURL | Click URL where the ad leads | string |
|
| - ImageAll formats |
Width | the creative width | integer |
| - ImageAll formats | |
Height | the creative height | integer |
| - ImageAll formats | |
API Name of a Custom Macro | The Custom Macro | depending on the macro | Depends on the macro | All formats |
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Once the template is created with all its Ad Creative variables, you will need to define for which Ad Types you would like to assign this template. Without assigning the Templates to Ad Types you won’t be able to create new Creatives in the UI as described in: 4.12.3 2 How to manage upload Ad Materials (Creatives) for my campaignsto ADvendio? (BETA)
To connect the template to one or multiple Ad Types please go to the related lists of the Ad Creative Template record. For the related list “Assigned Ad Types“ you just need to hit the new button in order to select the relevant Ad Type for which this template and its variables should be usable. After you selected the Ad Type you can either hit the save button if you just want to assign one Ad Type. If you would like to assign multiple Ad Types you can also hit the Save & New button.
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Setting up Native Formats
Natives in Xandr can contain a huge variety of different fields and settings to provide. In order to prepare those from ADvendio, you will first need to create specific Ad Creative Templates.
The template ID for this one always needs to be ‘39461’ since this is the ID Xandr uses for Natives. In ADvendio you are of course free to create multiple
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To set up the Variables in ADvendio, there is a big list of options you could use which represent the different settings of the natives.
Roughly you could separate those into three different types:
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The Basic settings like the name and the URL of the landing page
The actual elements of the native, like a title, body text, buttons and similar. They are also referred to as data assets
The image assets which will be used within the native, for example as main image or icon. In the current release ADvendio does not support video files, only images.
Most of these settings are optional, so you are free to only create those Ad Creative Template Variables in ADvendio, which you are planning to actually use.
The Basic Setup
For the basic settings, the name will be used from the name you give in ADvendio and to to use the
ADvendio Variable ID | Field to target | Relevant Variable Type | Possible Values | Required |
|---|---|---|---|---|
URLLinkAttribute | The landing page URL for the native | string |
|
|
FallbackURLLinkAttribute | string |
|
Composition / Data Assets
ADvendio Variable ID | Field to target | Relevant Variable Type | Possible Values | Required |
|---|---|---|---|---|
DataAssetTitle | The landing page URL for the native | string |
|
|
DataAssetDescription | string |
| ||
DataAssetSponsoredBy | ||||
DataAssetCallToAction | ||||
DataAssetDisplayURL | ||||
DataAssetPrice | ||||
DataAssetSalePrice | ||||
DataAssetRating | ||||
DataAssetLikes | ||||
DataAssetDownloads | ||||
DataAssetPhone | ||||
DataAssetAddress | ||||
DataAssetAdditionalDescription | ||||
DataAssetCustomTitle1 … DataAssetCustomTitle5 | ||||
DataAssetCustomBody1 ... DataAssetCustomBody5 | ||||
DataAssetCustomCallToAction1 … DataAssetCustomCallToAction5 | ||||
DataAssetCustomSocialURL1 … DataAssetCustomSocialURL5 | ||||
DataAssetCustomDisplayURL1 … DataAssetCustomDisplayURL5 |
Image Assets & Attachments
You are able to provide multiple images and icon for your native creatives in Xandr.
Image Type | ADvendio Variable ID | Field to target | Relevant Variable Type | Required |
|---|---|---|---|---|
Main Image | ImageFileMain | The landing page URL for the native | string |
|
ThirdPartyImageURLMain | string |
| ||
ThirdPartyImageURLSecureMain | ||||
ThirdPartyImageWidthMain | ||||
ThirdPartyImageHeightMain | ||||
ResizeEnabledMain | ||||
CropEnabledMain | ||||
AspectRatioUpperBoundMain | ||||
AspectRatioLowerBoundMain | ||||
MaxScaleFactorMain | ||||
Icon Image | ImageFileIcon | |||
ThirdPartyImageURLIcon | ||||
ThirdPartyImageURLSecureIcon | ||||
ThirdPartyImageWidthIcon | ||||
ThirdPartyImageHeightIcon | ||||
ResizeEnabledIcon | ||||
CropEnabledIcon | ||||
AspectRatioUpperBoundIcon | ||||
AspectRatioLowerBoundIcon | ||||
MaxScaleFactorIcon | ||||
Custom Image 1 - 5 | ImageFileCustom1 … ImageFileCustom5 | |||
Custom Icon 1 - 5 |
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