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AdButler Field

Field Options / Possible Values

Instructions and Info

Information

Info

Data provided in “Information” section is helping to find Ad in Media Search

Ad Type Name

Note: this field intended for internal use only

Advertising Form Shortform

Note: this field intended for internal use only

External name

“External name” will be externally displayed on the proposal

Product search Name

Description for this ad type as applied in the ad spec search

Media differenciationdifferentiation

  • None

  • Instream

  • InpageBlackandWhite

  • Black and White

  • ColourColor

CreativeType

  • None

  • Image

  • Flash

  • Rich media

  • HTML

Target Group

  • 25-44 Women / Men

  • 45+

  • Burst / Product launchLaunch

  • Capital Area Residents

  • Female

  • Follow up-Up

  • Male

  • Product Push

  • Recency

“Active” checkbox option

Info

In the Adspecs & Rates manager, Inventory & Rates Manager, Booking Calendar, Create & Update Rates Manager and AGOF Connect, only active marked records will be available

Adserver information

Info

Data provided in “Adserver information” section is changing Ad configuration in AdButler

Connection

Enter the Ad server login to be used with this Ad type

Ad Type

  • standard

    • VAST

    • Standard

    • Sponsorship

    • Exclusive

    • Bulk

    • Weight-Based Bulk

    • Time-Based Bulk

    • Display

    • Video

    • Testit!

    • Price Priority

    • “Standard” ad type is used for images and text

    • “VAST” type is used for video

    Priority

    • None

    • 1

    • 2

    • 3

    • 4

    • 5

    • House

    • Sponsorship

    • Bulk

    • Standard

    • Network

    Numbers and words represent same values:

    1 - “House”

    2 - “Sponsorship”

    3 - “Bulk”

    4 - “Standard”

    5 -”Network”

    Info

    Priority “4” is by selected by default for AdButler, while in Advendio you can select between“ Standard” or value “4”

    Delivery Type

    • Aucton

    • FixedDelivery

    • Auction - Ad is served based on the highest price. When decision engine have considered quotas, scedule, targets and rules.

    or

    • FixedDelivery - Ad is served based on weight, quotas, scedule, targets and other rules without considering price.

    Delivery Rate

    Availability Forecast Mode

    • None

    • Ad Server Standard

    • Minimum

    • Maximum

    • Sum

    EnvironmentType

    • None

    • Browser

    • Video player

    Marketplace Environment

    • None

    • Display

    • Video

    • Games

    • Mobile

    ?????

    Key Values

    ?????

    Tile Category

    ?????

    ProductType

    • None

    • Standard

    • Interstitial

    • Text Link

    • Companion Streaming

    • Companion Interstitial

    • Streaming

    • Companion

    • Master

    • Web

    • Mobile

    Creative Rotation Type

    • None

    • Evenly

    • As fast as possible

    • Evenly - smooth impressions deivery over the time period

    or

    • As fast as possible - deliver impressions as quickly as possible

    • Optimized

    • Weighted

    • Sequential

    Slots

    Info

    Data provided in “Slot” section is changing Ad configuration in AdButler

    Master slots for the Ad

    Number of Ad formats under “Available” and “Chosen” options

    Select the image size you will be using

    Info

    Admin can create any Ad format needed (If numbered format is used, for example 123x234) during the set up stage

    Report Slots (AI)

    Number of Ad formats under “Available” and “Chosen” options

    CompanionSize

    Companion Delivery Option

    • None

    • Optional

    • At Least One

    • All

    Report Slots (Clicks)

    When you have selected the necessary fields for AdButler Ad, don't forget to press Save.

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