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Google Ad Manager (
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GAM)
Two types in DFP in GAM are supported by ADvendio
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Here we explain how to block competing advertisers from serving in parallel. Competitive advertiser exclusions give you additional control over ad serving for Ad Exchange ads, competing advertisers mapped between Ad Exchange and DFPGAM, and unknown advertisers. You can prevent certain advertisers from serving together on specific ad units or across your entire network. The second feature is labelling. You can label your campaign, account, ad spec, site or placement with certain labels which then get transmitted to the AdServer. In DFP In GAM you can traffic those to your liking. Either avoid certain combinations or include especially these labels.
You find the Labels in DFP under Inventory - Exclusions - Labelin GAM under Protections:
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Why do it?
Googles Examples:
- For example, say you have an agreement with Advertiser A, and you don’t want to run any ads from its competing advertisers (Advertiser B and Advertiser C). You can create a competitive advertiser exclusion and assign Advertiser A to its own group, and Advertisers B and C to a separate group within the same exclusion. If an ad from Advertiser A serves to an ad unit you designated within the exclusion, ads from Advertisers B and C get blocked from serving at the same time.
- Competitive ad exclusions: Use labels to exclude competitors' line items from showing on the same page at the same time. For example, you could categorize line items as "auto" and prevent two different car companies from showing line items together. You can apply competitive exclusion labels at the advertiser, order, or line item level; labels are inherited by all of the line items that belong to the order or advertiser.
- DFP ad GAM ad exclusions: Use labels to categorize line items to prevent them from delivering in emergency situations. For example, you can use ad exclusion labels to prevent airline ads from being displayed next to news articles about a plane crash. You can apply ad exclusions at the advertiser, order, or line item level; labels are inherited by all of the line items that belong to the order or advertiser. Keep in mind that blocking an advertiser only blocks the advertiser's line items trafficked in DFPGAM, not dynamically allocated impressions from Ad Exchange.
- Unified advertiser exclusions: Block verified advertisers' ads from your network or from particular ad units, regardless of whether the advertisers have bought the inventory through a reservation buy on DFPGAM, through an exchange buy on Ad Exchange, or through a DoubleClick tag creative that connects to DCM or another DFP another GAM network.
1. How to set it up in the Media Configuration
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After hitting the Edit button the widget opens. The left tab shows your selected labels and the labels tab allows you to either scroll through the whole list or use the Quick Search to reduce your search results.
By hitting the Save button below you can save your selected results.
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Please keep in mind when you use Check Availability: Google Ad Manager will only consider exclusion labels and the rules, if there is also an Advertiser set for your Order. It is however also possible to Check Availability for a Media Campaign without an Advertiser from ADvendio. Please pay attention, if you are using AdServer Exclusions. |
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The labels from the AdServer Exclusion will be transferred either to Line Item or the Order at DFPGAM, according to the following logic:
- Labels from
- Accounts will be transferred to the company (Advertiser or Agency) in DFPGAM. When there is an Exclusion Label at the company in DFP in GAM it will be automatically applied to all orders of this company.
- Media Campaigns will be transferred to the related order.
- Campaign Item, AdSpec and AdType are transferred to the Line Item.
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To allow Line items from one advertiser to serve ads on multiple positions on a site you can check the checkbox "Allow Same Advertiser Exception" on Campaign Item. If you can not see the checkbox, ask your administrator to add it to the Campaign Item Layout. The information will be transmitted to DFP to GAM when pushing the Campaign.
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