Available with Version: | 2.149 and up |
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Role | Order Manager - Fulfilment; Product Management |
ADvendio Edition | Connect |
External Systems | Triton |
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The article will give an overview of Triton and highlight specific parts of Triton. To be able to prepare the Media Campaign you need to create Ad Specs first.
The general Goal is: to create Ad Spec, combine it with the Ad Type created for Triton, assign a pricean Ad Price, and assign an Inventory.
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1) Setting Inventory Targeting criteria
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IMPORTANT: Select the inventory and targeting criteria needed when you are on Triton record and when using the ‘Transfer to ADvendio’ feature. |
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Select Connect ID category and press Next
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Link the Ad Spec to a Zone or a Channel for Display Items. Link Ad Spec to VAST Zone or VAST Channel (VAST Channel for Video Items).
In order to link this to a Zone or Channel, you will first need to import Connection IDs via Transfer to AdServer (pressing the 'Transfer to ADvendio’ button).
IMPORTANT: You can only choose one Zone or one Channel for each Ad Specs.
If you do not assign Inventory Targeting on your Ad Spec, you can also select them directly on your Campaign Item, via Inventory Targeting features in the Media Config/Campaign Builder on a Campaign Item level.
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You can also skip this step in the beginning, but would need to add this at a later stage, see steps 4.3.4.5 How to configure which inventory to targeting in External Systems |
After ‘Transfer to Advendio’ is done you will see the completed results report:
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Generally, there are three ways to create Ad Specs in Advendio:
1) Using the ‘Ad Specs and & Rates management’ option (from the App Launcher)
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The Price you’re using in ADvendio will also be sent to Triton which will be using this information to prioritize bookings against each other, in order for those which sell higher will be more likely to deliver.
Setting Inventory Targeting Rules:
No targeting ???
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Correcting Inventory Targeting in AdServer:
You can go to the ‘AdServer Information’ section below and correct Inventory Targeting information:
You can edit or correct inventory targeting at this stage in the section under ‘AdServer Information’, you will see 'Default zone” assigned.
Adserver ‘Default Zone’('Default Zone' is just an example data, you will see different data assigned to your project) this information represents where the Ad is to be displayed.
You can assign on a campaign level too, or you can preconfigure Inventory Targeting.
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To update Targeting info, please access ‘Edit Adserver ID’ and make the necessary changes.
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