Version | 2.138 and up166 |
|---|---|
External Systems | Equativ (Smart) |
Role | Order Manager - Fulfilment; System Administrator |
Challenge:
Equativ AdServer only allows using a single format for an insertion.
Let’s say a package of different formats shall be sold to a customer, e.g. an ad on the web and the mobile version of a site. This will require two different items in Equativ. To make this more flexible Equativ offers to give those items a shared goal. This way, for example, 100.000 Impressions will be sold across both and both items will stop delivering once the 100.000 AI in total is reached.
How can this be used in ADvendio and is it possible to create Campaign Items with such a shared goal across multiple formatsWhen booking for Equativ, there is the option to select one or multiple formats. How does ADvendio support setting up formats for your bookings and how doe these arrive in Equativ?
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Solution:
ADvendio offers the possibility to submit a single Campaign Item into multiple Equativ insertions. This way you can sell multiple formats to customers also in a single Campaign Item.
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To continue creating the Campaign Item as usual and submit it to Equativ via the submit to AdServer feature. This will start the submission process and create an insertion for each format used.
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Once submitted the fields Ad Id and Additional Ad ID show the ids of all Insertions in Equativ connected to this Campaign Itemwill create a Order and Insertion in Euqativ.
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The selected formats will be assigned to the created insertion. If you’ve selected multiple formats in ADvendio, they will be assigned to the same Insertion.
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Legacy format logic
| Note |
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Prior to version 2.166 we had a different logic, due to limitations on the Equativ API. When multiple format IDs were selection in ADvendio, we created them as individual Insertions. Those Insertions each had a single format assigned and had a shared goal, so that hey would be in total deliver according to the Campaign Item setup in ADvendio. All your old Campaign Items will not be affected by the change and can still be used. New Campaign Items will be pushed as described above with multiple formats selected. |
In this case, you are able to see all the insertion IDs from Equative in the field Ad ID and the field Additional Ad Ids.
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The Campaign Items quantity will be used as a shared goal across all connected insertions. If the quantity is changed, this change will be transferred to Equativ the next time the submit button is used, and affects all connected insertions, just like with regular items.
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Info
To use a separate goal for each format, make sure that only one format at a time is configured for a Campaign Item. This way only one insertion gets assigned to a Campaign Item.
Currently there is no other way in ADvendio to decide if to use shared goals or not....
Setup:
In order to use this feature there is no specific configuration needed.
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