Programmatic Prices

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• Programmatic Advertisers &
• Programmatic Prices

These are our connection connections between the Big Object and your ADvendio Data. You can imagine these as a kind of rule in the background, so that the system knows, which Accounts and which Products (Ad Prices) will be connected to which Programmatic Data.

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This step is especially important for the work with programmatic data. Now you may ask why you want to connect this to your products configured in ADvendio. This offers the highest flexibility and ensures that other ADvendio features can work with that data. You can for example do the following:

• Directly compare your revenue from programmatic and direct sales for single products
• Aggregate your programmatic on different levels (for example by top-level domain)
• Merge your revenue data from different sources into one, so you can have a 360 degree overview of your data (Example. news.com runs under ID 1234 in SSP A, and under ID 999 in SSP B, for your reporting, you want to be able to summarize both of these for the total programmatic revenue across all SSPs)
• Prepare Items to use them in other ADvendio Features, for example Publisher Payout, the external Accounting Interface or Site and Sales Goals

Now when we import Programmatic Data, what we get are all the Auctions done for each Placement / Ad Unit in combination with a Size and either the bought Clicks or Impressions. To offer you the highest flexibility, we use the deepest level in the hierarchy possible. All the data then results in Programmatic Prices, which summarize: What Inventory been bought, which size and the pricing (CPM, CPC ect.). 

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The result list shows you up to 50 records, if you scroll down to the bottom an additional 50 records will be loaded and shown.

To Search for a specific Placement / Ad Unit / Site Section, you can use the filter field. You can either click on one of suggestions you get while typing. You can also filter for Cost Type (CPM or CPC), the format (creative size) and the currency of the transaction.

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Or type something in and directly click the filter button. This way you will search for all Ad Units, that contain what you typed into the field. As shown below, where everything that run on the cashtoday mobile app will be shown in the result list:

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Once all IDs are entered, simply do an update import into Salesforce, and make sure to use the Record ID column to map which Records need to be updated.