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Integrations:

Broadsign

License

Connect

Role

Product Manager - Product Manager / Sales Support / Marketing

Order Manager  -  Fulfilment

When booking for Broadsign, it is required to select at least one Audience or Geo-Targeting criteria, before

Challenge

Can you reserve inventory for your Broadsign Campaigns that you've already planned in ADvendio and then activate them at a later time?Can you hold inventory for your Broadsign Campaigns you’ve planned in ADvendio and later also set them live?

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Solution

You can use our feature called Update Ad-Status in AdServer feature to solve resolve this challenge and to get a bigger flexibility in managing your Broadsign Campaigns within ADvendio.

You can find the "AdServer Status" field on your Campaign Item, which supports three ADvendio values:

Active - to book in Broadsign)

Paused - put 'll find three options to choose from:

  1. Active: This option lets you book your ads in Broadsign.

  2. Paused: If you need to make changes or take a break, you can put your booking back in the draft in Broadsign.

  3. Reserved

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  1. : This option allows you to hold bookings in Broadsign, reserving inventory for your campaigns in ADvendio.

With this feature, you can reserve inventory for your Broadsign Campaigns in ADvendio and activate them later.

ADvendio AdServer Status

Broadsign Proposal Line Status

Active

submit (=active)

Paused

saved (= not hold and not active)

Reserved

hold

screenshots below:

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Setup

Check page 7.3.4 How to Configure "Update Ad-Status in AdServer" for Campaign Items