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  • Requested Quantity: How many Impressions ADvendio requests (usually based on Campaign Item Quantity)

  • Matched Quantity: Not supported by AdButler, we show the same information as in available quantity

  • Available Quantity: The number of impressions for the intended booking as returned by the AdButler API

  • Share of Voice: How much % of the available impressions will be blocked by the currently requested quantity (this is calculated by ADvendio)

  • Contending Ads: Contending bookings as returned by AdButler API.

Within AdButler, our integration is using the information that is shown when creating a Zone Assignment for a Campaign, which also considers geo & platform targets for the results.

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Setup

There is no further setup required.

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