Available with Version | 2.169 and up |
|---|---|
Role | Order Manager - Fulfilment; Product Management |
External Systems | Google Ads |
...
An overview of what ADvendio represents on Google Ads is reflected in the table below:
ADvendio Object | Google Ads | Additional Description |
|---|---|---|
Buying Order | Campaign |
|
Buying Item | Ad Group |
|
Account | Ad Account |
|
Connection | A user booking Ads on Google Ads | Each Connection configured in ADvendio will be for one single Google Ads User. If a customer uses multiple Google Ads accounts for ad booking, it will be necessary to create indvidual connections for each of them, or to specify a different Network ID. |
...
Buying Order (Campaign in Google Ads)
ADvendio Object | ADvendio Field | Required |
|---|
Google Ads Entity |
|---|
Google Ads Field | Additional information |
|---|
Buying Order
Order Goal
Campaign
Advertising Goal
Values in Advendio:
Traffic
Lead Generation
Post Engagement (Engagement on TikTok)
Conversions (Web Conversions on TikTok)
IMPORTANT
Once the order Goal is submitted it cannot be changedBuying Order | Advertiser |
| Campaign | Advertiser ID | - | |
Buying Order | Name |
| Campaign | Campaign Name | - | |
Buying Order | Insertion Order ID | Auto | Campaign | Campaign ID | It will be assigned after the Buying Order is submitted | |
Buying Order | Status | - | Campaign |
Campaign status |
|
|
|
| |||
Buying Order | Start Date |
| Campaign |
Start Date | - | |
Buying Order | End Date |
| Campaign |
End Date | - |
N/A
N/A
Buying Order | Budget Name |
| Campaign |
CampaignType
ADvendio currently uses ‘REGULAR_CAMPAIGN’ as the fixed default
N/A
N/A
Budget Name | This fields indicates the name of the budget the user defines for a campaign. | |||
Buying Order | Budget Amount |
| Campaign | Budget |
ADvendio currently uses:
BUDGET_MODE_TOTAL for Budget amount
BUDGET_MODE_DAY for Budget Amount Daily
Buying Order
This field is mandatory, but it’s only present in ADvendio, it won’t be sent to Google as the platform only uses the Daily Budget. It can be still set equal to the Daily Budget | ||||||
Buying Order | Budget Amount Daily |
| Campaign | Daily Budget | This value is mandatory and actually determines the budget used for the campaign | |
Buying Order | Delivery Method |
| Campaign | Budget Delivery Method |
This value indicates the delivery method that determines the rate at which the campaign budget is spent. | |
Buying Order |
Budget Amount Daily
Order Bid Strategy |
| Campaign |
Daily Budget
Campaign Bidding Strategy | This field indicates the goal you would like to reach with your order. | |||||
Buying Order | Channel |
| Campaign | Advertising Channel Type | This field indicates the primary serving target for ads within the campaign. |
Buying Item (Ad Group
...
in
...
Google Ads)
ADvendio Object | ADvendio Field | Required |
|---|
Google Ads Entity |
|---|
Google Ads Field | Additional information | ||||
|---|---|---|---|---|---|
Buying Item | Line Item ID | Auto | Ad Group | Ad Group ID | - |
Buying Item | Name |
| Ad Group | Ad Group Name | - |
Buying Item | Status | - | AdGroup |
Ad Group status |
|
|
|
|
N/A
N/A
Auto
Ad Group
Placement Type
ADvendio currently uses ‘PLACEMENT_TYPE_NORMAL’ as the fixed default
N/A
N/A
Auto
Ad Group
Placement
ADvendio currently uses ‘PLACEMENT_TIKTOK’ as the fixed default
Landing Page views
https://business-api.tiktok.com/portal/docs?id=1739361474981889
N/A
N/A
Auto
Ad Group
Promotion Target Type
ADvendio currently uses ‘INSTANT_PAGE’ as the fixed default
Buying Item
Selected Targeting
-
Ad Group
Channel ID
-
Buying Item
Bid Amount
Ad Group
Minimum Bid + Currency Code
This would be the Min Bid amount equivalent
Buying Item
Max Bid
Ad Group
Max Bid + Currency Code
-
Buying Item
Budget Amount
Campaign Flight
BudgetInAdvertiserCurrency
-
Buying Item
Budget Impressions
-
Campaign Flight
BudgetInImpressions
-
Buying Item | Budget Amount |
| - | - | This field is mandatory, but it’s only present in ADvendio, it won’t be sent to Google as the platform only uses the Daily Budget. It can be still set equal to the Daily Budget |
Buying Item | Budget Amount (Daily) |
|
Ad Group | DailyTargetInAdvertiserCurrency | In case of daily budget |
Buying Item
Budget Impressions (Daily)
-
Campaign Flight
DailyTargetInImpressions
Buying Item | Start Date & Start Time |
|
Ad Group | StartDateInclusiveUTC | - |
Buying Item | End Date & End Time |
|
Ad Group | EndDateExclusiveUTC | - |
Reporting
More specific information can be found on the following page https://advendio.atlassian.net/l/cp/gLrRHiRn
Advendio Metric | TikTok Metric | Type | Definition |
|---|---|---|---|
Buying Item | Ad Group | - | - |
Impressions | Impressions | Most Common, Bids/Impressions | Total number of impressions won. For DOOH, this is the number of auctions won, which reveals how many times your ad played back. Also referred to as "spot play" or "served impression." |
Clicks | Clicks | Most Common, Clicks | Total number of clicks |
Video Views
Player Views
Player
Number of times that a video ad was viewed
CompleteVideoViews
Player Completed Views
Player
TotalConversions | Total Custom CPA Conversions | Conversion | Total conversions as calculated according to the custom CPA set for the campaign |
Media Cost | Advertiser Cost (Adv. Currency, Partner Currency, USD) | Cost, Most Common | Partner cost + agency fees (if applied in the campaign's fees and rates) |