Page Comparison

ADvendio Object

ADvendio Field

Required

Google Ads Entity

Google Ads Field

Additional information

Buying Order

Advertiser

Campaign

Advertiser ID

-

Buying Order

Name

Campaign

Campaign Name

-

Buying Order

Insertion Order ID

Auto

Campaign

Campaign ID

It will be assigned after the Buying Order is submitted

Buying Order

Status

-

Campaign

Campaign status

• Active
  (Enable in Google Ads)

• Paused Draft: Google Ads wont support this status via API

Buying Order

Start Date

Campaign

Start Date

-

Buying Order

End Date

Campaign

End Date

-

Buying Order

Budget Name

Campaign

Budget Name

This fields indicates the name of the budget the user defines for a campaign.

Buying Order

Budget Amount

Campaign

Budget

This field is mandatory, but it’s only present in ADvendio, it won’t be sent to Google as the platform only uses the Daily Budget. It can be still set equal to the Daily Budget

Buying Order

Budget Amount Daily

Campaign

Daily Budget

This value is mandatory and actually determines the budget used for the campaign

Buying Order

Delivery Method

Campaign

Budget Delivery Method

This value indicates the delivery method that determines the rate at which the campaign budget is spent.

Buying Order

Order Bid Strategy

Campaign

Campaign Bidding Strategy

This field indicates the goal you would like to reach with your order.

Buying Order

Channel

Campaign

Advertising Channel Type

This field indicates the primary serving target for ads within the campaign.
It’s required and should not be empty when creating new campaigns.

Buying Item

Line Item ID

Auto

Ad Group

Ad Group ID

-

Buying Item

Name

Ad Group

Ad Group Name

-

Buying Item

Status

-

AdGroup

Ad Group status

• Active (Enable in Google Ads)

• Paused

• Draft: Google Ads won't support this status via API

Buying Item

Budget Amount

-

-

This field is mandatory, but it’s only present in ADvendio, it won’t be sent to Google as the platform only uses the Daily Budget. It can be still set equal to the Daily Budget

Buying Item

Budget Amount (Daily)

Ad Group

DailyTargetInAdvertiserCurrency

In case of daily budget

Buying Item

Start Date & Start Time

Ad Group

StartDateInclusiveUTC

-

Buying Item

End Date & End Time

Ad Group

EndDateExclusiveUTC

-