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More specific information can be found on the following page https://advendio.atlassian.net/l/cp/gLrRHiRn
Advendio Metric | TikTok Google Ads Metric | Type | Definition |
|---|---|---|---|
Buying Item | Ad Group | - | - |
Impressions | Impressions | Most Common, Bids/Impressions | Total number of impressions won. For DOOH, this is the number of auctions won, which reveals how many times your ad played back. Also referred to as "spot play" or "served impression." |
Clicks | Clicks | Most Common, Clicks | Total number of clicks |
TotalConversions | Total Custom CPA Conversions | Conversion | Total conversions as calculated according to the custom CPA set for the campaign |
Media Cost | Advertiser Cost (Adv. Currency, Partner Currency, USD) | Cost, Most Common | Partner cost + agency fees (if applied in the campaign's fees and rates) |