Why generate Media Campaigns? - Use Cases
Once the mapping of your Advertisers and Programmatic Prices is done, you can start generate Media Campaigns from your programmatic revenue data. But what’s the benefit of doing this?
Easily summarize your revenue by Buyer, SSP and Month, ready to use for your reporting and visualization in the analytics app
By using Media Campaigns and Campaign Items, the revenue from programmatic data is aligned with your regular Media Campaigns, making it easier to compare the revenue streams
Map to existing or new Products (Ad Prices) of your inventory, to enrich your programmatic revenue data with additional information. Together with our Deal Type mapping, you can easily create reports to see how you inventory and advertisers perform across each channel.
Use the List Price, to define a base price and see how your actual revenue and average eCPM compares to this base price.
The Media Campaigns are ready to use for ADvendio features, such as Publisher Payout or Sales Goals.
For more details on how you can map your individual prices you can also view the following pages:
Structure of Programmatic Revenue Media Campaigns and Campaign Items
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You might wonder how you identify the Programmatic Revenue Campaigns in between your regular Media Campaigns.
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When you look at such a Media Campaign the following key information are set:
Advertiser = The Advertiser / Buyer from the SSP
SSP = the AdServer Login Connection that represents the SSP / Exchange of which the data is coming
Programmatic Partner = The Platform from which revenue came in (if you combine multiple sources in one connection like BURT) Or the Buyer/Agency involved
Quantity = The number of Impressions sold in that month
Amount net/net = The total revenue you made with that buyer, in that month via that SSP/Exchange
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Some of our integrations support additionally the Programmatic Partner, this is currently included for:
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Based on your defined and mapped programmatic prices, Campaign Items are generated for the Media Campaign.
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The Programmatic Media Campaign generation process for BURT is slightly modified. For more information, please visit the BURT wiki section: 7.7.1210.3 [Generate Media Campaigns] from your Programmatic Data . |
Compare long term performance of your products - using the ADvendio Pay Factor
Another great advantage of using our data enrichment, is that you can define a base price for your Programmatic Revenue Items via the mapped Programmatic Prices.
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How do Campaign Items for Programmatic Campaigns look? Which fields are set?
The individual Campaign Items generated for your Programmatic Media Campaigns follow a fixed patterns.
You will notice there is a couple of fields that are automatically set by ADvendio, these are required to display the programmatic revenue in the desired way. The following key information are set:
Campaign Item Name: The Name, based upon the mapped Ad Price.
From (Date) & Until (Date): Represents the month for which the revenue is aggregated (our module always aggregates per month!)
Ad Price: The Ad Price that was defined via the Programmatic Price Mapping
Quantity: The number of Impressions or Clicks from your Imported Programmatic Data.
Sales Price: Defined by the mapped Ad Price.
Special Discount: Automatically calculated according to the Ad Price vs. the actual imported Programmatic Revenue
Amount: The Revenue from your Imported Programmatic Data
Pay Factor: (OPTIONAL) You can use this formula to compare the avg. CPM price of your import with the rate of your Ad Price, to get a better feeling of the performance of your Programmatic Inventory.
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Why is special discount required? As of right now, ADvendio calculates the Amount by Quantity * Sales Price. Due to the nature of the incoming data, if we would try to set the Sales Price to the avg. CPM of your Programmatic Data, there is the higher risk of rounding issues (since the sales price only allows limited decimals). We instead set a Special Discount, in order to achieve the correct Amount, which represents the incoming Programmatic Revenue. |
How to generate Media Campaigns? - Manually via button
If you want to generate Media Campaigns there are two ways to do so. First one will be manually per SSP/Exchange.
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Once you click start, the process will run and you will receive an email when it’s finished.
Schedule automatic Media Campaign Generation
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The automatic Media Campaign Generation is a great solution to get the most up to date Revenue Media Campaigns without having to push the button each time. Please note our automatic Media Campaign Generation will always generate Campaigns for the current / running month. Except for the first 10 days of a month. During this time, the process will update Campaigns from the past month, as well as for the running month, so that we can make sure all data arrived in ADvendio, while already giving you the new Campaigns for your reporting needs! |
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Now your Media Campaign generation will run automatically at your configured schedule.
Set your own custom information / fields
During the process ADvendio sets some fixed values for the generated Media Campaigns (see mapping list below), besides these you have to possibility to define how fields will be set. You can do this, to support the usage in other features or set your own criteria, to differentiate the programmatic revenue Campaigns from others.
To see how to change this configurations have a look here: 7.7.8.5 How to configure the Configure Programmatic Media Campaign generation Generation (Set custom fieldsFields, Mapping, and other settingsSettings)