| Table of Contents |
|---|
More Xandr Features related pages:
| Child pages (Children Display) |
|---|
Mapping
Accounts / Advertiser Management
According to our Integration logic, ADvendio is able to create new Advertisers in Xandr, based upon on your Account Data, or match them with existing ones. 2.1.4.5 How ADvendio matches your Salesforce Accounts with Advertisers, Agencies or Buyers in an external System?
...
ADvendio | Xandr |
|---|---|
CPM | CPM |
vCPM* | Viewable CPM / vCPM |
CPC | CPC |
CPD**, All In, CPL, CPM Sec, CPO, CPX, CPW, CPMo, CPY | Fixed Fee (Cost per day) |
CPCV | CPCV (Cost per Completed View) |
Fixed Price*** | Fixed Fee (One time allocation) The allocation date will be set to one day after the Campaign Item end date. |
currently not supported | Cost Plus |
currently not supported | CPA |
...
From version 2.106 and up we only connect these profiles to Line Items and not to the Insertion Order anymore.
This makes it possible to control the targeting settings on each Campaign Item separately.
Budget Types in Xandr
Starting with 2.151.1, we can configure the Budget Type (ADvendio__BudgetType__c) of your seamless Insertion Order. To find out more about the Xandr Seamless Connection and Budget Type, see Seamless Insertion Orders and Budget Types in Xandr.
...