I would put it after media buying under section 11
AI has proven to be more than just a hype! To make improve our day-to-day business lives better , we strongly believe smart flows and recommendations built dynamically on individual business data will lead to better campaigns.
This is were where our ADvendio AI Addon comes into play! With ADvendio as an integrated platform between media, business, and analytics, we have already bring together combined all kinds of planning and revenue data. We strongly believe by combining all those data sources and enabling AI-driven recommendations, we can make your Media Business better! Our Addon will seamlessly integrate into the ADvendio core features and combine them with Salesforce Einstein Technologies, to get the best of both worlds!
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Simplify and streamline complex media business processes
Get the most out of their media inventory and data
Establish a guided Sales Flow, with recommendations and automation
In order to To support this goal, we want to use AI features to:
Learn from customers' own business data
Give recommendations, outcome predictions, and automate tasks
Create better campaigns quicker, make complex media inventory easier to handle, and better understand their business data to make better decisions
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Sales Predictions, Automations and Smart Sales flows: Guided Sales flows, that learn from your individual business data. Understand, which decisions contribute to which outcomes, Drill down from a high-level view to individual campaigns, and predict future outcomes automatically along the way.
Cross-Platform Budget Optimizations: See and Understand your running Campaigns, and your Media Spend across many different platforms and optimize your remaining campaign budgets & goals to focus on those ads, that bring you the best results.
Campaign Proposals and Planning Recommendations: Create efficient Campaigns and Media Plans quick quickly and easyeasily, by receiving dynamic recommendations and proposals along the way in just a click!
To find out more about individual features and what is already available, check our AI Addon Pilot Test page.
Salesforce-Based Technology
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All features are built upon Salesforce Einstein AI technology, adhering to the Einstein Trust Layer and Salesforce principles of trusted AI. For more information, visit the Salesforce Trusted AI page.
Cost
During the Pilot Phase: No additional ADvendio license fees are required. However, you must have an ADvendio One license.
Post-Release: Additional license fees may apply. More information will be provided closer to the official release.
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