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Context
The programmatic Guaranteed Deal feature allows to configure certain fields to create a Deal with all the essential required elements.
Creating a PG Deal
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Previous steps
Set up a ‘seamless’ connection
Specific settings > Connection features
In the Xandr connection, we need to import via “Transfer to Advendio” our the Programmatic Buyers more to be able to select them later on in the Media Campaign
Once imported they need to be mapped using an external account ID to be able to be selected
More info about the feature here 3.5.3.1 [Transfer to ADvendio] How to automate the sync of audiences and videos between ADvendio and external platforms?
Creating the Deal(s)
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Multiple Deal creation is available from version 2.171.xx onwards |
Media Campaign
Create a new Media Campaign
Be sure to add the Field Programmatic Buyer if is missing in your current layout
The mandatory fields are:
Programmatic Buyer
Adserver Order Type
Must be ‘Proposal’
No end date
Budget Type
Impression
Revenue
Description
Optional but recommended to be tested since it is highly used
Campaign Item
When creating a Campaign Item we are also creating the Deal at the same time in one seamless process