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Context

  • The programmatic Guaranteed Deal feature allows to configure configuring certain fields to create a Deal with all the essential required elements.

 

Creating a PG Deal

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Mandatory

Advendio Object

ADvendio Field

Xandr Field

Values

Comments

(tick)

Media Campaign

Programmatic Buyer

Bidder Name-

  • Programmatic Buyer

  • Assign one Programmatic Buyer and it will become the buyer seat for all the Deals

  • Only if there are NO buyer seats targeted

(tick)

Media Campaign

Adserver Order Type

  • Proposal

(tick)

Media Campaign

Campaign Start Date

  • Any date in the present or future

(tick)

Media Campaign

Campaign End Date

  • NO end date

(tick)

Media Campaign

Budget Type

  • Impression

  • Revenue

-

Media Campaign

Description

  • Optional

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Mandatory

Advendio Object

ADvendio Field

Values

Xandr Field

Deal info

Comments

(tick)

Ad Type

Goal Type

  • None

Delivery Type

  • Impressions

  • Exclusive

AdType

  • Programmatic Guaranteed

  • ⚠️ This option can also be selected on the “AdType” of a Campaign Item object

Size

-

(tick)

  • The current default is used if nothing is selected

Priority

  • 1-15 =Open Auction

  • 16-20 = Private Auction

(tick)

  • Appears as Auction Type in the deal info in Xandr

-

Roadblock

  • Partial

(tick)

(tick)

Ad Price

Billing Category

  • CPM

Revenue Type

(tick)

  • ⚠️ These options can also be selected on the Billing Category of a Campaign Item object

Price Type

(tick)

  • This is extracted from the Billing Category

(tick)

Campaign Item

Name

  • 80 Char. max

(tick)

  • This will also be the Deal name

AdServer Proposal Line Item ID

(tick)

  • Here is where the Deal ID is contained

-

Sales Price

Ask Price

(tick)

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