Page Comparison

AdServer Gateway

Task

We implemented significant improvements to the AdServer Gateway to enhance its performance and reliability. These updates include enabling tracking of Booking Calendar Service and Creative Management Service activities in Gateway Usage Reporting for better monitoring. We also evaluated and optimized data model query methods for Salesforce integration. Additionally, we prepared the Gateway for the Salesforce Winter 25 release, ensuring seamless compatibility,

Improvement

We updated the SF OAuth URL to use MyDomain for improved security and reliability

Integration / EQUATIVE

Changes and optimizations

We resolved the Equativ Check Availability issue by fixing the date format bug and enhancing error handling

Check Availability / Submit to AdServer

Improvement

We enhanced the Check Availability and Submit to AdServer functionality by improving Xandr error handling for invalid targeting IDs and enabling the use of custom AdServer pricing when configured, ensuring smoother and more accurate operations.

Check Login / Authentication

Changes and optimizations

We optimized the Check Login and Authentication process by implementing better error handling when field permissions are missing

Creative Upload

Changes and optimizations

We optimized the Creative Upload feature to address issues where external storage files were not returned in the correct order and improved the Creative Upload integration with Xandr by addressing a data formatting issue where the status boolean was incorrectly converted to a string without quotation marks

Improvement

Additionally, we introduced a new capability to support the import of creatives templates, when using external storage. This required manual adjustment in the past.

Delivery Data

Changes and optimizations

We resolved an issue in the Delivery Data module where the Site-based Delivery Report was incorrectly displaying zero deliveries

Email-Notification

Changes and optimizations

We implemented a new task in the Email Notification module to monitor the email service, enhancing it’s stability.

We addressed the issues with email functionality in sandbox environments.

Integration / FreeWheel

New Feature

We introduced new features in the FreeWheel integration to enhance functionality and flexibility:

• Programmatic Guaranteed Support for Freewheel: We’ve enhanced our booking capabilities for Freewheel to support Programmatic Guaranteed Deals directly from ADvendio! Use ADvendios inventory management and planning capabilities to set up new PG Deals for Freewheel in a few clicks and book them directly, without going through manual transfers and setups.

• Yield Optimization Options: Enhanced campaign item booking to support advanced yield optimization for Freewheel, making your Campaigns even more precise. 4.20.1.10 Freewheel Yield Optimization in Campaign Builder

• Multiple Buyer Targeting Logic: Added support for complex multi-buyer targeting scenarios in Programmatic Direct, you can now target multiple buyers at once. 4.20.1.12 Account Targeting for FreeWheel in Campaign Builder

These features bring significant improvements in automation, targeting capabilities, and optimization for FreeWheel users.

Integration / Adswizz

Improvement

We made important improvements to the Adswizz integration to enhance its performance and reliability:

• Improved Submit to AdServer: Our Adswizz Integration now allows more flexibility in changing the advertiser account in ADvendio, while still being able to update related Orders and Items in Adswizz.

• Delivery Report Enhancements: Addressed missing responses from the Adswizz API, improving the accuracy and reliability of delivery reporting.

Changes and optimizations

We introduced changes and optimizations to improve the Adswizz integration:

• Resolved issues where Delivery Reports were not functioning in version 2.169.

• Fixed problems related to Region and Geo Targeting Criteria not being properly applied in submissions to Adswizz

Integration / Criteo

New Feature

We’re excited to announce a new partnership between the ADvendio and the Criteo

Integration / Google AdManager

Improvement

We updated the Google AdManager integration to leverage the latest API version (v202405)

Changes and optimizations

We made several improvements and fixes to the Google AdManager (GAM) integration to address key issues and enhance functionality:

• Submit to AdServer Enhancements: Resolved bugs preventing the modification of dates for paused items. We addressed issues with the Slot Size validation, where slots were flagged as invalid

• Inventory Import Optimization: Fixed issues with inventory imports appearing in the wrong order and resolved failed record uploads to streamline data synchronization.

• Error Handling Improvements: Addressed a NullPointer error related to Freeform key values.

• Proposal Submission Fixes: Resolved bugs in submitting proposals to the AdServer.

• Unique Name Validation: Fixed an error during campaign submission caused by duplicated campaign names.

• Update Status Feature: Enhanced our error handling to show clear messages, when status updates failed.

• We improved the Check Availability feature by sanitizing Gateway responses with Contending Ads data, and resolving KeyValue error messages in Google AdManager (GAM) to ensure smoother and more reliable operations.

Integration / Xandr

Improvement

Xandr Integration: Enhanced Capabilities

• Postal Code Targeting Support: We improved the Xandr integration to support Postal Code Targeting, ensuring compatibility with both Submit to AdServer and Check Availability features.

• Error Handling for Advertiser Changes: Enhanced error handling for Submit to AdServer, addressing scenarios where advertisers are changed in ADvendio, reducing submission errors.

• Deal Creation Improvements: Enhanced Programmatic Guaranteed (PG) deal creation to support multiple campaign items with individual deals, improving the flexibility and efficiency of deal management alongside availability checks.

• Advertiser Legal Entity Name Handling: Improved Submit to AdServer and Submit Buying Order processes by ensuring accurate Legal Entity Name assignment when pushing new advertisers to Xandr.

• Xandr Programmatic Guaranteed Deals: We extended our PG capabilities for Xandr to now fully support Availability Checks

• We enhanced the Underspend Catch-up functionality by enabling the 'Evenly' option on Guaranteed Augmented Line Items.

Changes and optimizations

We have made several fixes:

Native Creatives File Upload: We addressed issues with the Native Creatives file upload

Guaranteed Augmented Blocking Warnings: Optimized processes to resolve blocking warnings related to Guaranteed Augmented items

vCPM and CPCv handling: Enhanced our Submit to AdServer, to prevent errors when updating existing Campaign Items

Deprecation

Deprecation

As announced in our deprecation list, we’ve deprecated our connections features around the legacy key & value targeting. This will mainly impact our Google AdManager Integration.

Lightning Experience

Improvement

Experience a new and improved configuration of your Third Party Connections with our new Lightning Page for the Connection Setup. 7.3.1 Create a Connection with a Third Party System (e.g. AdServer, DSP, SSP)

Submit to AdServer / Check Availability / Ad Type

Improvement

We moved Ad Type settings directly into Campaign Item Fields to simplify workflows and enhance compatibility across Integrations, Submit to AdServer, and Check Availability processes. This will improve greatly the flexibility you have in ADvendio to set up Campaign Items for individual bookings, compare to your preconfiguration on product level. 4.2.5.6 How to overwrite Item Type and Goal settings from your Ad Type on Campaign Items(Ad Type, Goal Type, Goal Percent / Quantity)