Content Comparison

Ad Type

Goal Type

• None

Delivery Type

• Impressions

Delivery Goal

• Can be also selected directly from the Campaign Item

AdType

• Programmatic Guaranteed

-

• ⚠️ This option can also be selected on the “AdType” of a Campaign Item object

Ad Type

Size

-

Deal/Ad Unit

• The current default is used if nothing is selected

Priority

• 1-15 =Open Auction16

-

• Appears as Auction Type in the deal info in Xandr

-

Roadblock

• None

• Partial

‘None’ / empty value means roadblocking will be disabled

‘Partial’ means roadblocking will be enabled

‘Normal’
currently not accepted in Xandr

‘ExactMatch’ currently not accepted in Xandr

Ad Price

Billing Category

• CPM

Revenue Type

• Fixed Price
  (only option accepted)

Pricing

• ⚠️ These options can also be selected on the Billing Category of a Campaign Item object

Price Type

• This is extracted from the Billing Category

Campaign Item

Name

• 80 Char. max

• Deal name

• This will be the Campaign Item and the Deal name

Campaign Item

AdServer Proposal Line Item ID

• AUTO

• Deal ID

• An automatically generated external deal ID is returned when a deal is created.

Campaign Item

Campaign Start Date

Deal Start date

Campaign Item

Campaign End Date

Deal End date

-

Campaign Item

Quantity

Booked impressions

Campaign Item

Budget Type

• Impressions

Impression

Campaign Item

Content Targeting

-

Targeting

• Content targeting is mandatory

• It supports the same targeting used for the current placements

• Consider EXISTING TARGETINGS requirements

Campaign Item

Targeting → Accounts Targeting

• Buyers

Buyers

• The limit of buyers allowed per Campaign Item is 100

• By default, all of the Campaign Items will have assigned the programmatic Buyers selected at a Media Campaign level

  • When a CI has one or more buyers selected these will be the buyers assigned and NOT the ones in the Media Campaign

    • If I have more CI in the same Media Campaign and they DONT have a Buyer as a targeting then they will preserve the Programmatic buyer from the Media Campaign

Campaign Item

Targeting → Yield Optimization

• Look at the options here

Yield Optimization

• Import needs to happened before being able to select them