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  1. Import via “Transfer to Advendio” the Programmatic Buyers and additional Targeting needed to be able to select them later on in the Buying Campaign Targeting

    1. What import is supported by Freewheel

    2. More info about how to do this here 3.5.3.1 [Transfer to ADvendio] How to automate the sync of audiences and videos between ADvendio and external platforms?

Creating the Deal

Note

An important structure fact to understand is that Freewheel Deals are only deals with no parents, Advendio’s Media Campaigns and Campaign Items as such won't be submitted

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Mandatory

Advendio Object

ADvendio Field

Values

Freewheel Field

Deal info

Comments

(tick)

Ad Type

AdType

  • Programmatic Guaranteed

-

  • ⚠️ This option can also be selected on the “AdType” of a Campaign Item object

(tick)

Ad Type

Size

-

Deal/Ad Unit

(tick)

  • The current default is used if nothing is selected

-

Roadblock

  • None

  • Partial

(tick)

‘None’ / empty value means roadblocking will be disabled

‘Partial’ means roadblocking will be enabled

‘Normal’
currently not accepted in Xandr

‘ExactMatch’ currently not accepted in Xandr

(tick)

Ad Price

Billing Category

  • Fixed Price
    (only option accepted)

Pricing

(tick)

  • ⚠️ These options can also be selected on the Billing Category of a Campaign Item object

(tick)

Campaign Item

Name

  • 80 Char. max

Deal name

(tick)

  • This will be the Campaign Item and the Deal name

(tick)

Campaign Item

AdServer Proposal Line Item ID

  • AUTO

Deal ID

(tick)

  • An automatically generated external deal ID is returned when a deal is created.

(tick)

Campaign Item

Campaign Start Date

Deal Start date

(tick)

Campaign Item

Campaign End Date

Deal End date

(tick)

-

Campaign Item

Quantity

Booked impressions

(tick)

(tick)

Campaign Item

Budget Type

  • Impressions

Impression

(tick)

(tick)

Campaign Item

Content Targeting

-

Targeting

(tick)

  • Content targeting is mandatory

  • It supports the same targeting used for the current placements

  • Consider EXISTING TARGETINGS requirements

(tick)

Campaign Item

Targeting → Accounts Targeting

  • Buyers

Buyers

(tick)

  • The limit of buyers allowed per Campaign Item is 100

  • By default, all of the Campaign Items will have assigned the programmatic Buyers selected at a Media Campaign level

    • When a CI has one or more buyers selected these will be the buyers assigned and NOT the ones in the Media Campaign

      • If I have more CI in the same Media Campaign and they DONT have a Buyer as a targeting then they will preserve the Programmatic buyer from the Media Campaign

(tick)

Campaign Item

Targeting → Yield Optimization

  • Look at the options here

Yield Optimization

(tick)

  • Import needs to happened before being able to select them

  • Now you are ready to submit and check the newly created/updated deal in Freewheel UI

  • Check availability can be performed