...
Before starting the deal creation
We need to set up a ‘seamless’ connection
Connection > Specific settings > Connection features
Import via “Transfer to Advendio” the Programmatic Buyers to be able to select them later on in the Media Campaign
Once imported they need to be mapped to an Account using an external account ID from the Programmatic Buyer import to be able to be selectedBuying Campaign targeting
More info about how to do this here 3.5.3.1 [Transfer to ADvendio] How to automate the sync of audiences and videos between ADvendio and external platforms?
Creating the Deal
Note |
---|
Multiple Buyer seats targeting will be available in a future patchAn important structure fact to understand is that Freewheel Deals are only deals with no parents, Advendio’s Media Campaigns and Campaign Items as such won't be submitted |
1.- Create a Media Campaign
Create a new Media Campaign
Before starting the process be sure to add the Field Programmatic Buyer if it is missing in your current layout
Check that the proper association with a Programmatic Buyer has been done see more details
Create a new Media Campaign
The most important option for PG is to consider choosing the Adserver Order Type ‘Proposal’ to start creating a Deal in Freewheel
Select a Programmatic Buyer if you want all of the Campaign Items to have assigned the programmatic Buyers selected at a Media Campaign level
If I have more CI in the same Media Campaign and they don’t have Buyers as targeting then they will preserve the Programmatic buyer from the Media Campaign
If you want individual Buyers to be selected on a Campaign Item level they need to be chosen as targeting on each item, and when a CI has one or more buyers selected these will be the buyers assigned and NOT the one selected as Programmatic Buyer in the Media Campaign
Here you can find the remaining Fields that need to be present are:
Mandatory | Advendio Object | ADvendio Field | Xandr Freewheel Field | Values | Comments | |||||
---|---|---|---|---|---|---|---|---|---|---|
Media Campaign | Name | - | - |
| ||||||
Media Campaign | Programmatic Buyer | Bidder Name |
|
| ||||||
Media Campaign | Adserver Order Type | Deal Type |
| |||||||
- | Media Campaign | Programmatic Buyer | - | - |
| |||||
Media Campaign | Campaign Start Date |
| ||||||||
Media Campaign | Campaign End Date |
| ||||||||
Media Campaign | Budget Type |
|
| - | Media Campaign | Description |
|
|
Campaign Item
When creating a Campaign Item we are also creating the Deal at the same time in one seamless process.
When a PG Campaign Item is submitted will create an individual Deal in Xandr Freewheel for each Campaign Item that it contains, each one with its corresponding Deal ID
Here are the mandatory requirements to create a successful deal that need to be associated with a Campaign Item (Ad Type and Ad Price too) all the other fields are optional:
...