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Daniel Yañez

Daniel Yañez

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  • Before starting the process be sure to add the Field Programmatic Buyer if it is missing in your current layout

    • Check that the proper association with a Programmatic Buyer has been done

  • Create a new Media Campaign

  • The most important option for PG is to consider choosing the Adserver Order Type ‘Proposal’ to start creating a Deal in Freewheel

    image-20241216-145503.png

  • Select a Programmatic Buyer if you want all of the Campaign Items to have assigned the programmatic Buyers selected at a Media Campaign level

    • If I have more CI in the same Media Campaign and they don’t have Buyers as targeting then they will preserve the Programmatic buyer from the Media Campaign

  • If you want individual Buyers to be selected on a Campaign Item level they need to be chosen as targeting on each item, and when a CI has one or more buyers selected these will be the buyers assigned and NOT the one selected as Programmatic Buyer in the Media Campaign

  • Here you can find the remaining Fields that need to be present:

Mandatory

Advendio Object

ADvendio Field

Freewheel Field

Values

Comments

(tick)

Media Campaign

Name

-

-

  • Only for internal order in ADvendio

(tick)

Media Campaign

Programmatic Buyer

Bidder Name

  • Programmatic Buyer

  • Assign one Programmatic Buyer and it will become the buyer seat for all the Deals

  • Only if there are NO buyer seats targeted

(tick)

Media Campaign

Adserver Order Type

Deal Type

  • Proposal

-

Media Campaign

Programmatic Buyer

-

-

  • It will become all of the Campaign Items Buyers

(tick)

Media Campaign

Campaign Start Date

  • Any date in the present or future

(tick)

Media Campaign

Campaign End Date

  • NO end date

-

Media Campaign

Description

  • Optional

  • Currently NOT mapped

Campaign Item

  • When creating a Campaign Item we are also creating the Deal at the same time in one seamless process.

  • When a PG Campaign Item is submitted will create an individual Deal in Freewheel for each Campaign Item that it contains, each one with its corresponding Deal ID

  • Here are the mandatory requirements to create a successful deal that need to be associated with a Campaign Item (Ad Type and Ad Price too) all the other fields are optional:

Mandatory

Advendio Object

ADvendio Field

Values

Freewheel Field

Deal info

Comments

(tick)

Ad Type

Goal Type

  • None

Delivery Type

  • Impressions

Delivery Goal

  • Can be also selected directly from the Campaign Item

AdType

  • Programmatic Guaranteed

  • ⚠️ This option can also be selected on the “AdType” of a Campaign Item object

Size

-

(tick)

  • The current default is used if nothing is selected

Priority

  • 1-15 =Open Auction

  • 16-20 = Private Auction

(tick)

  • Appears as Auction Type in the deal info in Xandr

-

Roadblock

  • None

  • Partial

(tick)

‘None’ / empty value means roadblocking will be disabled

‘Partial’ means roadblocking will be enabled

‘Normal’
currently not accepted in Xandr

‘ExactMatch’ currently not accepted in Xandr

(tick)

Ad Price

Billing Category

  • CPM

Revenue Type

(tick)

  • ⚠️ These options can also be selected on the Billing Category of a Campaign Item object

Price Type

(tick)

  • This is extracted from the Billing Category

(tick)

Campaign Item

Name

  • 80 Char. max

  • Deal name

(tick)

  • This will be the Campaign Item and the Deal name

(tick)

Campaign Item

AdServer Proposal Line Item ID

  • AUTO

  • Deal ID

(tick)

  • An automatically generated external deal ID is returned when a deal is created.

(tick)

Campaign Item

Campaign Start Date

Deal Start date

(tick)

Campaign Item

Campaign End Date

Deal End date

(tick)

-

Campaign Item

Quantity

Booked impressions

(tick)

(tick)

Campaign Item

Budget Type

  • Impressions

Impression

(tick)

(tick)

Campaign Item

Content Targeting

-

Targeting

(tick)

  • Content targeting is mandatory

  • It supports the same targeting used for the current placements

  • Consider EXISTING TARGETINGS requirements

(tick)

Campaign Item

Targeting → Accounts Targeting

  • Buyers

Buyers

  • The limit of buyers allowed per Campaign Item is 100

  • By default, all of the Campaign Items will have assigned the programmatic Buyers selected at a Media Campaign level

    • When a CI has one or more buyers selected these will be the buyers assigned and NOT the ones in the Media Campaign

      • If I have more CI in the same Media Campaign and they DONT have a Buyer as a targeting then they will preserve the Programmatic buyer from the Media Campaign

(tick)

Campaign Item

Targeting → Yield Optimization