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Import via “Transfer to Advendio” the Programmatic Buyers and
Global Agency is displayed but not selectable at the moment
Any additional Targeting needed to be able to select them later on in the Buying Campaign Targeting
What import is supported by Freewheel
More info about how to do this here 3.5.3.1 [Transfer to ADvendio] How to automate the sync of audiences and videos between ADvendio and external platforms?
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| Note |
|---|
An important structure fact to understand is that Freewheel Deals are only deals with no parents, for that reason Advendio’s Media Campaigns and Campaign Items as such won't be submitted to FW |
1.- Create a Media Campaign
Before starting the process be sure to add the Field Programmatic Buyer if it is missing in your current layout
Check that the proper association with a Programmatic Buyer has been done
Create a new Media Campaign
The most important option for PG is to consider choosing the Adserver Order Type ‘Proposal’ to start creating a Deal in Freewheel
Programmatic Buyer at a Media Campaign level
Select a Programmatic Buyer if you want all of the Campaign Items to have assigned the programmatic Buyers selected at a Media Campaign level
If I have more CI in the same Media Campaign and they don’t have Buyers as targeting then they will preserve the Programmatic buyer from the Media Campaign
Programmatic Buyer at a Campaign Item Level
If you want individual Buyers to be selected on a Campaign Item level they need to be chosen as targeting on each item, and when a CI has one or more buyers selected these will be the buyers assigned and NOT the one
chosen as Programmatic Buyer in the Media Campaign
Here you can find the remaining Fields that need to be present:
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Mandatory | Advendio Object | ADvendio Field | Values | Freewheel Field | Deal info | Comments |
|---|---|---|---|---|---|---|
| Ad Type | AdType |
| - |
| |
| Ad Type | Size | - | Deal/Ad Unit |
|
|
- | Roadblock |
|
| ‘None’ / empty value means roadblocking will be disabled ‘Partial’ means roadblocking will be enabled ‘Normal’ ‘ExactMatch’ currently not accepted in Xandr | ||
| Ad Price | Billing Category |
| Pricing |
|
|
| Campaign Item | Name |
| Deal name |
|
|
| Campaign Item | AdServer Proposal Line Item ID |
| Deal ID |
|
|
| Campaign Item | Campaign Start Date | Deal Start date |
| ||
Campaign Item | Campaign End Date | Deal End date |
| |||
- | Campaign Item | Quantity | Booked impressions |
| ||
| Campaign Item | Budget Type |
| Impression |
| |
| Campaign Item | Content Targeting | - | Targeting |
|
|
| Campaign Item | Targeting → Accounts Targeting |
| Buyers |
|
|
| Campaign Item | Targeting → Yield Optimization |
| Yield Optimization |
|
|
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