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Challenge

How to set up advanced targeting as a combination of inventory and video targeting up for FreeWheel items.

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Solution

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Supported Targeting Options

Note

Freewheel supports a maximum of three groups, which can include IDs from both Inventory and Video targeting types. Additionally, one exclusion group is supported to exclude certain content from the targeting logic.

Within each group, users can choose if the previously selected targeting of type Inventory Targeting or Video Content Targeting should be AND or OR related. Users can also define whether the groups themselves should be combined using AND or OR, with the exclusion group being an exception, as it always acts as an exclusion.

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  • Inventory Targeting: Site, Site Section, Site Group (Other types are not supported).

  • Video Content Targeting: Video, Video Series, Video Group.

Structure of in Freewheel targeting

Placement

Content targeting

Network
('OR' statements link this column as default in Advendio)

Include

Set
(advanced targeting in Advendio)

Video

Video Group

Site

Video Series

Site Section

Channel
(Not supported in Advendio)

Video

Video Group

Site

Video Series

Site Section

Channel
(Not supported in Advendio)

Exclude

set (not supporter supported set exclusion in Advendio)

Video

Video Group

Site

Video Series

Site Section

Channel

Video

Video Group

Site

Video Series

Site Section

Channel
(Not supported in Advendio)

RON
(not used in Advendio)

Advanced
(not used in Advendio)

Implementation Details

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  1. UI Tab in Campaign Builder for Freewheel items:
    A new fixed tab was introduced, with a button positioned at the top right to enabled setting advanced targeting enable Advanced Targeting settings.

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  1. Targeting Groups Logic:
    The UI will allow users to define targeting Targeting groups and specify if IDs within each group are related by AND/OR operators.

Infonote

Dependency Deletion:
If a value used in the advanced targeting is deleted in the inventory or video content targeting section, it will be removed from the advanced targeting as well.

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