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Daniel Yañez

Daniel Yañez

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Challenges

How to set up advanced targeting as a combination of inventory and video targeting for FreeWheel items.

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nameTIM TEST - soLUTION

Solution

This feature allows users to configure Video and Inventory Targeting for Freewheel in ADvendio, using the existing “Adserver Targeting” field. The implementation supports logical operators such as AND/OR, enabling precise targeting configurations to be applied.

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nameFreewheel - Supported Targeting

Supported Targeting Option

Note

Freewheel supports a maximum of three groups, which can include IDs from both Inventory and Video targeting types. Additionally, one exclusion group is supported to exclude certain content from the targeting logic.

Within each group, users can choose if the previously selected targeting of type Inventory Targeting or Video Content Targeting should be AND or OR related. Users can also define whether the groups themselves should be combined using AND or OR, with the exclusion group being an exception, as it always acts as an exclusion.

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Structure in Freewheel targeting

Placement

Content targeting

Network
('OR' statements link this column as default in Advendio)

Include

Set
(advanced targeting in Advendio)

Video

Video Group

Site

Video Series

Site Section

Channel
(Not supported in Advendio)

Video

Video Group

Site

Video Series

Site Section

Channel
(Not supported in Advendio)

Exclude

set (not supported set exclusion in Advendio)

Video

Video Group

Site

Video Series

Site Section

Channel

Video

Video Group

Site

Video Series

Site Section

Channel
(Not supported in Advendio)

RON
(not used in Advendio)

Advanced
(not used in Advendio)

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