To connect the AppNexus SSP with ADvendio please follow these steps:
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When you select seamless as feature for Appnexus: All insertion orders will be pushed as seamless. You can only either use the standard IOs (leagcy IO) or seamless IOs. |
5. Mapping
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Column | Type | Example | Description | Field |
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month | time | "2010-02" | The month of the auction. | Date__c |
publisher_currency | string | "USD" | The currency of the publisher. | CurrencyIsoCode |
geo_country | string | "US" | The code for the geographic country. For impression requests for which we received no indication that the ad was rendered (i.e., non-transacted), country information may not be provided. | ADvendio__Country__c |
size | string | "728x90" | The size of the placement/creative served. | ADvendio__AdSlot__c |
placement_id | int | 546 | The ID of the placement. Note that, for impressions older than 100 days, placements will be aggregated into one row with | new field |
placement_name | string | "300x250 Business" | The name of the placement. Note that, for impressions older than 100 days, placements will be aggregated into one row with "All placement data older than 100 days" as theplacement_name. | new field |
deal_id | int | 2345 | The ID of the deal. For more information about negotiated deals between buyers and sellers, see Deal Service and Deal Buyer Access Service. | ADvendio__DealId__c |
deal_name | string | "Private deal for buyer 1085 with floor of $2.50" | The name of the deal. | DealName__c |
deal_code | string | "External seller deal code" | The custom code for the deal. For deals with external supply partners, this is generally the string that you use to identify the deal. | ADvendio__ExternalId__c |
site_id | int | 555 | The ID of the site. Note: For impressions older than 100 days, the site_id will be 0. | AdUnitId__c |
site_name | string | "My Site" | The name of the site. | AdUnit__c |
Metrics
Column | Type | Example | Formula | Description | Field |
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imps | int | 2340 | imps | The total number of impressions (served and resold). | ADvendio__Impressions__c |
clicks | int | 545 | clicks | The total number of clicks across all impressions. | ADvendio__Clicks__c |
revenue_including_fees | money | 400.05 | revenue - commissions | The sum of booked revenue and reseller revenue minus commissions. | ADvendio__Revenue__c |
ctr | double | 0.002327 | clicks / imps | The rate of clicks to impressions. | new field |
click_thru_pct | double | 1.12359550561797 | (clicks / imps) * 100 | The rate of clicks to impressions as a percentage. | new field |
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