Packages can are really ad specs. They bundle your products and potentially hide the components to either make the selling for your Sales reps and customers easier or allow a special pricing structure. You could sell packages at a higher or lower price than the individual items just as needed. To build a package select the record type "Packet at AdSpec level".
The easiest to create packages is to use the package manager.
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Other package settings
To change how your packages appear on your pdf documents please make sure to set or unset the following fields:
1. PDF
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Show Package Components
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Display the External name
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Always hide individual fields in package components only
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2. How to define Package-ONLY- Ad Prices
You can create adPrices which are only allowed to be used within a package and be sold as a component.
Check the field: AdPrice.ADvendio_PacketComponentOnly_c to make sure that this Ad Price can only be sold in a package.