In order to display online advertising most efficiently you can target your most profitable customer groups. Using key value targeting gives you have the option to enter criteria such as gender or age. These settings will be submitted to your ad server. This is where you also do audience targeting.

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1. Manage Key Values

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• an individual key and its value or additionally
• a predefined preset (Version 2.85 up)

Enter Key Values

To define key value targeting, you have to specify three fields.

1. Select the key for your targeting criterion. Use the look-up option to make sure the value is in accordance with your ad server. For DFP you can select the key "AudienceSegment" and pick you segments as a value.
   
2. Pick the operator.
3. Select the preferred values from the drop-down menu displayed when you click the field. You can add multiple here. Then save or add more targeting criteria by either
   1. Click the Add Key Value (AND) button to set an additional criterion for this key line.
   2. Click the red cross button to delete a criterion.
   3. To target a different group, use the Add Key Value (OR) button,
   4. Click the Add Preset (OR) button to add a preset of key values.
4. To confirm your targeting, click the Save button.

2. Enter Presets

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