Platform 161, with its headquarters in Amsterdam, is a DSP for advertisers, agencies and publishers.
In order to connect you have to install an extention to ADvendio. Please ask you ADvendio consultant for the sandbox and production links.
...
ADvendio Field | Needed Information / P161 Field |
---|---|
AdServer ID | the ID of the Direct Deal in Platform161, please make sure to use the actual Platform161 ID and not the Deal ID |
AdServer ID Name / AdServer Name | the name of the Direct Deal in Platform161 |
Type | direct_deal |
Category | Inventory |
Active | true |
AdServer Login | the record ID of the AdServer Login created in step 2.), if you didn't do this, just leave empty |
Record Type | Use the ID of the Record Type you created in step 2.) for AdServer IDs, if you didn't create an own one, just use DFP |
5.) If you want your users to directly select Inventory Sources or Direct Deals for Campaign Items in the Media Configuration, make sure the field Targetings → Inventory Targeting is part of your Tab Setup and visible in the Media Configuration.
Manage your Platform 161 Inventory
...