| Version | 2.113 120 and up |
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| Supported AdserversSSPs / Exchanges | Appnexus (SSP) Google AdExchange |
What's the ADvendio Programmatic
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ADvendio Programmatic is an extension of the ADvendio core package to enable the import of data from Exchanges and SSPs, group, and aggregate it. It automatically generates Media Campaigns and Campaign Items to use these in directly in reporting and other ADvendio features. The extension package needs to be installed separately in your org and requires at least Package Version 2.113 to be installed.
You can find the installation link and a detailed change log for the extension here: ADvendio Package Extensions.
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Revenue Import
When selling inventory via SSPs and Exchanges, publishers face a variety of challenges. Huge data amounts, different formats and reports spread across multiple services, make it difficult to get an overview. How much money do I make via programmatic channels? How does it compare to my directly sold products? Our goal is to pull all data into a central point, enhance the data and provide you the right reports and dashboards.
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Attention: Using the ADvendio programmatic data import, you will need a separate license. We would really appreciate if you want to leave feedback, or already have an idea on how you want to use your programmatic data in ADvendio! Perfect, please contact your Technical Account Manager or support@advendio.com so we can listen to your ideas and see how to implement this into ADvendio Programmatic! |
Use Cases
Our goal with the ADvendio Programmatic extension is to help you get an overview about the huge amounts of data from Exchanges and SSPs. In order to do so, we're using the advantages and capabilities of Salesforce Big Objects. But we're not just talking about Reports and Dashboards, we're looking for ways to integrate the whole power of that data into ADvendio and use it in our features. With the help of our extension you will be able to answer the following questions:
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and many more. You got other questions about
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Overview
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Supported Exchanges
- AppNexus
- Google (Estimated January 2020)Google
Roadmap - What's next to come
| When? | What? |
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| Jan. 2020 | Beta Version of ADvendio Programmatic
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| Feb. 2020 | ADvendio Programmatic becomes Generally Available First Version of Reports and Dashboards based on Einstein Analytics |
End of Q1 Q2 2020 | Improvements from Customer Feedback Integration of additional services (to be determined) |
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