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To buy media programmatically via a DSP or Social Media platform from ADvendio, there certain configurations need to be certain configurations done, for . For example:
the time frame
the overall goal and kpiKPI
Impression or cost budgets
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The following things can be configured:
Who the advertiser is
The start and end date (just leave the end date empty for an unlimited campaign)
Overall Goal KPI (for example an average CPM of 12.50$)
Status
Once the campaign has been pushed to an external system, it’s the ID will be automatically saved in the Campaign ID field.
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Buying Campaigns are optional to use, you can also work with only Buying Orders and Buying Items. If the external system (DSP, Social Media ectetc.) requires the creation of a campaign and there is no Buying Campaign present in ADvendio, all relevant information (like name, dates, goals) will be copied from the Buying Order. |
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Buying Orders are used for a more detailed planning. Precise goals or budgets can be defined also those can be used to define , as well as a shared budget for multiple Buying Items (e.g. Have . For example, you can have two line items and define that it’s not important which one spends, as long as both don’t surpass total costs of 5.000$).
Each order will be assigned to a single external system, . In this way you are able to configure system specific settings on the goals and budgetsgoal- and budget-related settings.
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The following things can be configured:
Who the advertiser is
The parent Buying Campaign (optional)
Which Connection in ADvendio to use
The start and end date (just leave the end date empty for an unlimited order)
A budget of either an amount or a number of impressions (It’s only possible to use one at a time)
Overall Goal KPI (for example an average CPM of 12.50$)
Status
Once the campaign has been pushed to an external system, it’s the ID will be saved automatically in the Insertion Order ID field. Also, if you didn’t use a Buying Campaign, the Campaign ID needs to be saved on the Buying Order object, for ADvendio to be able to properly identify the campaign in the external system.
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Once the campaign has been pushed to an external system, it’s its ID will automatically be saved in the Line Item ID field. The last submit data and last submit status fields show additional information about when the last submit was started and , if it was successful or if there was an error.
What can be done, once the configuration is finished?
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Enable a connection to a DSP
To use these features, a working connection to a DSP (Google DV360) is required. Learn more about how to configure this connection in ADvendioADvendio.
Configure the Mapping of the Advertisers
In order to make sure the correct advertisers are referred from ADvendio, the advertiser ID needs to be entered on the Accounts used. To do this, open the account record, and go to the related list External Account IDs
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