Role | Order Manager - Fulfilment, System Administrator |
Version | ADvendio Buying Pilot Version: 1.0 |
Challenge:
Solution:
As a publisher you are looking ways to broaden your portfolio and help your customers reach their audiences on many different channels. This might also include offering additional ads in Social Media platforms or to buy inventory via a partner network in a DSP.
To do this you might want to offer your customers:
A reach extension package for a fixed amount per month (e.G. $500.00 per month) which will be delivered via premium publishing partners in a DSP and reach at least 100.000 Impressions
An additional Campaign on a Social Media Platform which fits to the Ads on your own inventory for a certain amount, trying to reach as many users as possible.
How can the ADvendio Media Buying Pilot support this? Is there a way to add these as Campaign Items to your regular Media Campaigns for your advertisers?
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Solution:
The ADvendio Media Buying Pilot has the goal to help you further streamline these processes and allow you to add these services as new Campaign Items with a few simple steps. This will help to manage all transactions with your Advertisers via ADvendio Media Campaigns. So you have a single point of view to see and manage your business!
In order to do this, ADvendio offers a two level structure to manage your Media Transactions.
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On the one side, we have Media Campaigns and Campaign Items
Add Buying Activity & Service Campaign Items to your Media Campaign
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Manage the Execution of Buying Activities
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Setup: