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Which creative types and features are already supported?
Which steps are needed to set up and configure the creative upload feature for GAM
Can ADvendio handle custom templates? And how to configure this?
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Solution
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| Info |
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Incoming changes with ADvendio July 2024 Release There are some slight modification to the logic of how Creative Templates are imported into ADvendio by the July 2024 release. Please see the section at the bottom of this page for more information: Release 2.171 Breaking Change in import of Picklist Type Variables |
To set up the Creative Upload in ADvendio, there are so-called Ad Creative Templates required. Those templates control, which fields and settings will be available in the Creative Upload UI and thus which information your Sales Reps will be able to see. Additionally, you can determine which Campaign Items, and which Creative Templates are available. This helps you for example to make sure to only use video creatives for your video Campaign Items and similar.
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All image-related formats
Image (direct upload of files)
Image URL (URL to an externally stored image)
Overlay (direct upload of files)
Campaign Manager 360 Creatives (Tags)
Third-Party Creative Available with March 2024 (2.170)
Custom Code Creatives Available with March 2024 (2.170)
Custom Template Creatives / Natives → Available with Version 2.157
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Video Redirect Creatives Available with March 2024 (2.170)
The ADvendio Creative Data Model
Here is an overview of the data model and what it means:
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To connect the template to one or multiple Ad Types please go to the related lists of the Ad Creative Template record. For the related list “Assigned Ad Types“ you just need to hit the new button in order to select the relevant Ad Type for which this template and its variables should be usable. After you select the Ad Type you can either hit the save button if you just want to assign one Ad Type. If you would like to assign multiple Ad Types you can also hit the Save & New button.
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Release 2.171 Breaking Change in import of Picklist Type Variables
What has changed:
We slightly changed the logic as how Creative Templates for Google are imported. This affects Variables, that have a predefined set of possible values, like for example the DestinationURLType.
Before, these were imported as String type variable, so that users had to manually enter the expected values:
After the change, we now import them as picklist Variable Type and already prefill the possible values. This makes them ready to use, without having to further modify the creative template in that regard.
Will you be affected?:
If you are not using the Transfer to ADvendio Feature to import Creative Templates, you will not be affected by this change.
As stated above, if you have modified Creative Templates in any form and run the import again, we will overwrite any modifications. If you want to customize your templates, please overwrite the Unique Key External field, so that our import will not overwrite changes. Starting with version 2.171, the following Creative Templates, will be imported in the new style:
Image
Overlay
Image URL
Google Custom Template
Campaign Manager 360
Third Party
Custom Code
Video Redirect
HTML
The variables by default were added as picklists for the following present variables at different templates:
DESTINATION_URL_TYPE =
"CLICK_TO_WEB", "CLICK_TO_APP", "CLICK_TO_CALL", "NONE"ORIENTATION =
"FREE_ORIENTATION", "PORTRAIT_ONLY", "LANDSCAPE_ONLY"SSL_MANUAL_OVERRIDE =
"NO_OVERRIDE", "SSL_COMPATIBLE", "NOT_SSL_COMPATIBLE"SKIPPABLE_AD_TYPE =
"DISABLED", "ENABLED", "INSTREAM_SELECT", "ANY"
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