Once your Item configuration is done and you want to send out an offer to your customer, it s time to verify, if what you're trying to sell is really available. Especially AdServers offer many possibilities to check how much inventory will be available in which period. To support you with this ADvendio offers multiple ways to directly check the availabilities of your Campaign Items, digital or print.

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In case you are using the new 4.3.4.4 Key Value / Audience (AdServer) Targeting, you might have some changed behaviour. Currently, the field AdServer Targeting is used to configure Key Values or Audience Segments and the technical information that is written into this field. Once you click the new Check Availability, this field will also be filled with a technical String, regardless of if there are Key/Values selected or not. Please keep this in mind, in case you are using this field in custom logic or use it to see if Key Values are in use for an Item or not. We're working on providing a better display of the actual Key-Value targeting information in our first release of 2020, scheduled for February.

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1.c Check Availability of Contending bookings

Availability of Contending bookings is an additional availability check to display for a user other competing bookings in the AdServer that might exist in this current booking.

• Every forecasted Campaign Item will display:

  • ID

  • Campaign Name

  • Start Date

  • End Date

  • Advertiser Name

  • Zone Name

  • Ads

  • Clicks

  • Impressions

  • CPM

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2. Retrieve Results

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Your result table will look similar to this

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1. Requested Quantity of each line item,

2. The Guaranteed Impressions (if available, displaying the minimum number of times your ad will be displayed and presumably seen by users.),

3. Matched Impressions (The total number of impressions or clicks that would be available to this campaign item if it were unencumbered by other campaign items. For sponsorship line items, the percentage reflects the share of overall matched capacity for each number in the list.)

4. the number of Available Units. 

5. The "Share of Voice" represents the percentage of times your ad could be shown in relation to the total number of chances your ads could have been shown, based on your keyword and campaign settings. (Requested Impressions / (booked and reserved impression + available Impressions) in %).

6. Assigned ADserver (set in the Ad type of your Campaign Item).

7. Targeting Criteria Breakdown (Google AdManager only)

8. Possible errors or warning messages are also displayed in the last column.

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• When the campaign item level start date is in the past → we submit the start date "start now" with Forecast by prospective LineItem

• When the campaign item level start date is in the future → we submit the actual start date with Forecast by prospective LineItem

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The campaign item has been transferred to AdServer

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The campaign item has not been transferred to AdServer

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