Available with Version | 2.140 and up |
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Integrations | Google AdManagerAd Manager, Google Display & Video 360, Xandr, SMARTEquativ, Adswizz |
License | Connect |
Roles | Product Manager - Product Manager / Sales Support / Marketing ; System Administrator |
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When tracking your Campaign Item performance, there are many different key metrics you want to keep an eye on. While ADvendio offers a lot of data and flexibility, not everything might be covered initially by our delivery import features.
To get a better overview about of sales and how the key performance is, you might want to track:
The average CPM a product has reached over it’s its runtime
the click-through rate (CTR)
how many users have seen the complete ad / how many viewed the complete video
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While ADvendio does not offer these values out of the box in it’s its integrations, there are ways to customize your system exactly how you need it. We will go through the general steps, using a simple example, below.
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Let’s say you want to track the click-through rate (CTR) of your Campaign Items, over it’s their whole runtime.
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There are certain fields for eCPM and Clickrate already existing on the Campaign Item object in ADvendio. Please note that those fields are not based on actual delivery numbers, but the proposal numbers (e.g. the goal quantity you want to reach). If you want a real average CPM, you will need create new formulas as described below |
1.) How is the desired value calculated?
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