Version | 2.118 and up|
|---|---|
Supported Connections | Google Ad Manager, Xandr, Freewheel, Adswizz |
Required Fields and Objects
Before starting to use Targeting Set, you might need to configure a few things in the setup.
...
Campaign Item
Ad Type
Ad Spec
Account (only Advertisers)
Configure Tab Setup and Media Configuration
To select Targeting Sets in your Media Configuration, you will have to add the selected targeting sets column. You can find it in the field list: Targetings → Selected Targeting Sets
...
Create and Edit Targeting Sets
To add Sub Targeting to your Targeting sets in your Campaign Builder, please check page https://advendio.atlassian.net/wiki/spaces/SO/pages/3367206958/4.20.1.4+How+to+set+Sub+Targeting+in+the+Campaign+Builder+Creative+Targeting+Programmable+Splits#Sub-Targeting-before-Campaign-setup-as-predefined-Targeting-Sets
...
When you open a tab on the left side, you can directly modify the Targeting Criteria. Once you are done simply switch to the next tab. No need to save in between, all changes will be applied automatically, but will only be saved to the Targeting Set when you click the save button.
...
Assign Targeting Sets to Ad Specs, Ad Types and Accounts
| Info |
|---|
Please take note that this feature works with real inheritance. For those who do not understand this term please talk to your Technical Account Manager. |
...
| Info |
|---|
Assigned Targeting Sets will be pushed automatically to the AdServer if:
Attention: Please be aware that these criteria will then always be used and are currently not displayed in the Media Configuration or on the PDF documents. |
Manually edit Targeting Sets (Advanced Criteria Editing)
| Note |
|---|
Attention:The Targeting Sets Wizard currently offers to modify the following and should for those cases always be used:
However you are able to predefine other Campaign Item Fields as well (e.g. text fields, number fields, picklist fields,…). This will be already used in our AdServer Gateway and submitted to the AdServer. You can manually enter the according information into fields of the Targeting Set by using the following steps. Please take note that this is only relevant for fields that can not be defined via the Targeting Sets Wizard. Attention: We highly recommend to test all manually created Targeting Set thoroughly. |
...