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1. Create Advertised Brands / Products
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You can now select Brands/, Productsand Categories for each Campaign Item in the Media Configuration. If you can not see the field Selected Brands/Products in the Media Configuration, please ask your administrator to add it to your 7.2.2.1 Tab Setup.
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You will see Targeting In the main menu of your Media Campaign. In your Campaign Item, you will see Targeting and ➕ menu.
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The information will be stored in the field "Selected Brands/Products information" on Campaign Item and in a related list of type Selected Brands/Products.
Linking Media Campaigns/Campaign Items and Brands mainly helps with reporting and also distinguishes between two types of "Brands" by filling in the type field.
Brand (i.e. "Nivea" “HairColour Professionals” Brand)
Product (the actual advertised product, i.e. "NIVEA Eau de ToiletteRedHairColour")
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Category (Hair Colour)
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For more information check4.20.1.6 Selected Brands, Products and Categories Targeting in the Campaign Builder
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Make sure not to confuse the Advertised Brand with the Site brands. Learn more about 3.1.2.1 Brands. |
3. Push to AdServer
Version | 2.109 and up |
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Supported AdServers | FreeWheel |
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