| Table of Contents |
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All image-related formats
Image (direct upload of files)
Image URL (URL to an externally stored image) → Available with Version 2.147
Overlay (direct upload of files) → Available with Version 2.147
Campaign Manager 360 Creatives (Tags) →
Third-Party Creative Available with version March 2024 (2.162Third-Party Creative170)
Custom Code Creatives Available with March 2024 (2.170)
Custom Template Creatives / Natives → Available with Version 2.157
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Name: A general name for your variable. This will also be shown as a Field Name to the user during the creative upload process, so we recommend picking something your users can recognize
Variable Type: Which data type is this variable? The selection will also reflect how your field will be shown to the users. Possible types are:
attachment: This type should be used for files.
boolean: This type represents a checkbox with true or false.
date: This type represents a date with a calendar selection.
integer: This type represents a whole number.
picklist: This type represents a list of multiple values.
string: This type represents a text.
textarea: This type represents a longer text.
attachmentURL: This type should be used for URLs to externally stored images.
Required: Check this if the field is required for the user.
Possible Values: Only applicable for picklist Variable Types to enter the possible values to be selected separated by a semicolon.
Variable ID: The Id ID to target the value to the external system (case-sensitive). Please check the table below for more information.
Default: A possible default value to support the user in the selection.
Help Text: A possible help text which will soon be shown in the UI.
Mapping ADvendio Variables to
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Google Ad Manager
ADvendio Variable ID | Field to target | Relevant Variable Type | Possible Values* | Max Length (characters) | Required | Relevant for Creative Formats |
|---|---|---|---|---|---|---|
File | The actual image file to upload | attachment | “0691j000001mK5aAAE” |
|
| Image / Overlay Overlay Custom Code Creative (with 2.170 release) |
DestinationURL | Destination URL where the ad leads | string |
| 1024 |
| Image / Image URL / Overlay Overlay Custom Code Creative (with 2.170 release) |
DestinationURLType | The type of destination a user reaches once the ad is clicked. Default to lead to a website is CLICK_TO_WEB | picklist |
|
|
| Image / Image URL / Overlay Overlay Custom Code Creative (with 2.170 release) |
TargetSize | The slot size | string | any 123x345 format |
|
| Image / Image URL / Overlay / Third-Party Custom Code Creative(with 2.170 release) |
OverrideSize | A size to use instead of the actual slot size of the image | string | any 123x345 format |
| CampaignManager360 | |
ImageURL | The URL where the actual asset resides. | attachmentURL |
| 1024 |
| Image URL |
RedirectURL | Contains the redirect URL of the creative Asset; Usually the Tag received from CampaignManager360 | RedirectURL |
| CampaignManager360 | ||
AlternativeText | Alternative text to be rendered along with the creative used mainly for accessibility. | string |
| 500 |
| Image / Image URL |
ImpressionURL | An impression tracking URL to ping when the creative is displayed. | string |
| 1024 |
| Image / Image URL |
CustomParameters | A comma separated key=value list of parameters that will be supplied to the creative. | string |
|
|
| Overlay |
Duration | Minimum suggested duration in seconds. | integer |
|
|
| Overlay |
Orientation | A locked orientation for the creative to be displayed in. | picklist |
|
|
| Overlay / Third-Party Custom Code Creative (with 2.170 release) |
SSLManualOverride | You can define if Google should check the SSL of Third Party HTML creatives or to overwrite if the creative is compatible or not compatible | picklist |
|
| Third-Party Custom Code Creative (with 2.170 release) | |
HTMLSnippet | Use this to paste the HTML code of your Third Party Creatives | long text |
|
| Third-Party Custom Code Creative (with 2.170 release) | |
MacroName | MacroName | string | “%%CLICK_URL_UNESC%%” |
| Custom Code Creative(with 2.170 release) | |
IsInterstitial | IsInterstitial | string |
|
| Custom Code Creative(with 2.170 release) |
*Please note, that ADvendio currently requires exactly the values listed here to be set, otherwise the creative upload will end in an error message.
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Ad Creative Template Variable Name | Variable Type | Variable ID | Possible Values | Required | Help Text | Default Value |
|---|---|---|---|---|---|---|
Image File | attachment | FileTrue |
| Upload the image file you want to use for your ad | ||
Goal URL | string | DestinationURLTrue |
| Enter which URL a user should reach, once the ad is clicked. Please use ‘www.example.com’ as format. | www.example.com | |
Type of Goal | picklist | DestinationURLType |
| True
| What type of action will be started, once a user clicks the ad. | CLICK_TO_WEB |
Slot Size | picklist | TargetSize | Values should be based on the slot sizes your products use. ExampleExamples:
| True
| Please select the size that your Creative uses, in most cases this is equal to the size of your image. | |
Alternative Text | string | AlternativeTextFalse |
| Enter an alt text for your ad, which will be shown if the image could not be displayed. |
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