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- Define where your Ad will be displayed. The Site and Placement you're using are often reflecting certain parts of your Inventory, with this assignment you will make sure the according Ad Units / Placements / Sites in your AdServer will be used
- Automatically set certain Geo / Device Targeting criteria. If you decide, that certain Targeting Criteria will always be needed for your products (for example because they are designated for certain devices or regions only), you can preassign them here, saving you the work, to select them manually for Campaign Items
- If you want to predefine Key Value Targeting, please look at the 3.5.5.3 KeyValue Generator
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Currently, these assigned Targeting Criteria, will always be pushed with Campaign Items, created from that Ad Spec. There is no way to manually remove them for some Campaign Items. Assigned AdServer IDs will not be displayed as targeting criteria on quote and invoice PDFs. If you want to assign anything other than inventory targeting, you will need to manually create the assignment records, as the Ad Specs & Rates manager currently only shows inventory targeting IDs. |
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Pay attention, that the Salesforce Lookup does not filter for a specific AdServer. If you have multiple AdServers in use, |
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Targeting Exclusions
Please keep in mind that it does not make sense in every case to exclude targeting.
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