To connect the AppNexus SSP with ADvendio please follow these steps:
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Navigate to Overview - AdServer Interface - ADServer Logins. Create a new login record and fill in the following fields:
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When you select seamless as feature for Appnexus: All insertion orders will be pushed as seamless. You can only either use the standard IOs (leagcy IO) or seamless IOs. |
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5. Mapping
We have implemented the Mapping with the Generic Dataloader (GDL) so you are free to map to your requirements. If you need help please contact your technical account manager for support.
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| Column | Type | Example | Description | Field |
|---|---|---|---|---|
month | time | "2010-02" | The month of the auction. | Date__c |
publisher_currency | string | "USD" | The currency of the publisher. | CurrencyIsoCode |
geo_country | string | "US" | The code for the geographic country. For impression requests for which we received no indication that the ad was rendered (i.e., non-transacted), country information may not be provided. | ADvendio__Country__c |
size | string | "728x90" | The size of the placement/creative served. | ADvendio__AdSlot__c |
placement_id | int | 546 | The ID of the placement. Note that, for impressions older than 100 days, placements will be aggregated into one row with | new field |
placement_name | string | "300x250 Business" | The name of the placement. Note that, for impressions older than 100 days, placements will be aggregated into one row with "All placement data older than 100 days" as theplacement_name. | new field |
deal_id | int | 2345 | The ID of the deal. For more information about negotiated deals between buyers and sellers, see Deal Service and Deal Buyer Access Service. | ADvendio__DealId__c |
deal_name | string | "Private deal for buyer 1085 with floor of $2.50" | The name of the deal. | DealName__c |
| deal_code | string | "External seller deal code" | The custom code for the deal. For deals with external supply partners, this is generally the string that you use to identify the deal. | ADvendio__ExternalId__c |
| site_id | int | 555 | The ID of the site. Note: For impressions older than 100 days, the site_id will be 0. | AdUnitId__c |
| site_name | string | "My Site" | The name of the site. | AdUnit__c |
Metrics
Column | Type | Example | Formula | Description | Field |
|---|---|---|---|---|---|
imps | int | 2340 | imps | The total number of impressions (served and resold). | ADvendio__Impressions__c |
clicks | int | 545 | clicks | The total number of clicks across all impressions. | ADvendio__Clicks__c |
revenue_including_fees | money | 400.05 | revenue - commissions | The sum of booked revenue and reseller revenue minus commissions. | ADvendio__Revenue__c |
ctr | double | 0.002327 | clicks / imps | The rate of clicks to impressions. | new field |
click_thru_pct | double | 1.12359550561797 | (clicks / imps) * 100 | The rate of clicks to impressions as a percentage. | new field |
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