Integrations: |
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Broadsign |
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License
Connect
Role | Product Manager - Product Manager / Sales Support / Marketing Order Manager - Fulfilment |
Challenge
To streamline sales processes and allow Sales Reps and Order Managers to easily choose products for their Campaign Items. Certain pre-configurations need to be done to contain the right settings to send over to an external system like an AdServer.
Usually, those products are Ad Specs, it consists of the medium/site where an ad is running and the specific format (ad type).
The Ad Type will contain numerous technical and format settings, which will be sent automatically to an external system together with the Campaign Item in AdButler.
How can these Ad Types be created? And which settings for AdButler need to be done on Ad Type to make it work?
Solution
When creating Ad Types for AdButler make sure to fill in the information below, explaining which fields equal which settings in the AdServer.
To create a new AdButler Ad you go to the main menu, access “Ad Types” in Advendio, select “New”, and under “New Ad Type “ select “ADBUTLER” option and press “Next”. You will see fields below to be filled:
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Table with fields to create AdButler Ad:
When creating Ad Types for AdButler make sure to use the following fields mentioned in the table below. See which fields equal which settings in the AdServer.
AdButler Field
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Field Options / Possible Values
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Instructions and Info
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Information
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| Info |
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Data provided in “Information” section is helping to find Ad in Media Search |
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Ad Type Name
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Note: this field intended for internal use only
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Advertising Form Shortform
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Note: this field intended for internal use only
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External name
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“External name” will be externally displayed on the proposal
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Product search Name
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Description for this ad type as applied in the ad spec search
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Media differenciation
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None
Instream
Inpage
BlackandWhite
Colour
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CreativeType
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None
Image
Flash
Rich media
HTML
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Target Group
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25-44 Women/ Men
45+
Burst / Product launch
Capital Area Residents
Female
Follow up
Male
Product Push
Recency
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“Active” checkbox option
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| Info |
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In the Adspecs & Rates manager, Inventory & Rates Manager, Booking Calendar, Create & Update Rates Manager and AGOF Connect, only active marked records will be available |
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Adserver information
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| Info |
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Data provided in “Adserver information” section is changing Ad configuration in AdButler |
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Connection
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Enter the Ad server login to be used with this Ad type
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Ad Type
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standard
VAST
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“Standard” ad type is used for images and text
“VAST” type is used for video
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Priority
None
1
2
3
4
5
House
Sponsorship
Bulk
Standard
Network
Numbers and words represent same values:
1 - “House”
2 - “Sponsorship”
3 - “Bulk”
4 - “Standard”
5 -”Network”
| Info |
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Priority “4” is by selected by default for AdButler, while in Advendio you can select between“ Standard” or value “4” |
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Delivery Type
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Aucton
FixedDelivery
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Auction - Ad is served based on the highest price. When decision engine have considered quotas, scedule, targets and rules.
or
FixedDelivery - Ad is served based on weight, quotas, scedule, targets and other rules without considering price.
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Delivery Rate Type
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None
Evenly
As fast as possible
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Evenly - smooth impressions deivery over the time period
or
As fast as possible - deliver impressions as quickly as possible
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Slots
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| Info |
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Data provided in “Slot” section is changing Ad configuration in AdButler |
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Master slots for the Ad
Number of Ad formats under “Available” and “Chosen” options
Select the image size you will be using
| Info |
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Admin can create any Ad format needed (If numbered format is used, for example 123x234) during the set up stage |
When you have selected the necessary fields for AdButler Ad, don't forget to press Save.
Ad Types: Leaderboard
Ad Types: PreRoll
Setup
The System Administrator might need to add certain fields to the page layout of the Ad Type to make sure they are available for the users. The Admin might also need to add new values to existing picklist fields in order to match the ones mentioned above if they are missing.
You can override these settings on Campaign Item level (2.119 and up): 4.2.5.6 How to override Item Type and Goal settings from your Ad Type on Campaign Items(Ad Type, Goal Type, Goal Percent / Quantity).Can you reserve inventory in ADvendio for your planned Broadsign campaigns and set them live later?
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Solution
You can resolve this issue and gain more flexibility in managing your Broadsign Campaigns within ADvendio by using our feature “Update Ad-Status in AdServer”.
| Info |
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By default, when Items are pushed to Broadsign, they are in the saved or draft status. This means they are not actively running or booked yet. This gives you the opportunity to make any necessary modifications and changes before finalizing and activating them. |
ADvendio Ad Server statuses:
You have the option to choose one of three statuses for a Proposal Item: Active, Paused, and Reserved.
Active status means that the Proposal Item is booked in Broadsign and the assigned Screens are reserved and actively running.
Paused status for Proposal Item temporarily removes the reserved status and brings it back to its previous draft state.
Reserved status means that the Proposal Item is on hold and the assigned Screens are reserved and blocked for other bookings.
ADvendio Ad Server Status | Broadsign Proposal Line Status |
|---|---|
Active | submitted |
Paused | saved but is on hold and not active |
Reserved | on hold and not active |
There is a predefined flow of actions in the system that you can take with your items:
For a Paused item, you have the option to set it as active or reserved.
For a Reserved item, you can choose to set it as paused or active.
| Note |
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Once an item is set as Active, its status cannot be changed anymore. |
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Setup
Check page 7.3.4 How to Configure "Update Ad-Status in AdServer" for Campaign Items