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Available with Version:

2.

163

165

Role

System Administrator; Order Manager - Fulfilment;

ADvendio Edition

Connect

External Systems

AdButler

Broadsign

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Challenge

When planning your Sales Campaigns for AdButler, you also want to see if there are other bookings in AdButler which are contending to your current item and for which Advertisers these are in order to make sure your campaign is not on the same inventory or in the same time frame as certain other important campaigns. Can you view this information when planning your Campaign in ADvendio?

Solution

Yes, with the latest updates, you can easily check the Availability of Contending Ad bookings for AdButler:

Info

If you do not see the section for Contending Ads in the ADvendio screen, this means AdButler has returned no results and currently there are no other active campaigns, which are contending to your current booking.

Contending Ads Reporting shows a list of Campaigns booked in AdButler, which are on the same inventory (Zone ID) with the same time frames of the bookings.

Contending Ads Reporting can display:

  • One Contending Ad booking or Several Ads bookings within the same Ad

  • Every forecasted Campaign Item will display:

    • ID

    • Campaign Name

    • Start Date

    • End Date

    • Advertiser Name

    • Zone Name

    • Ads

    • Clicks

    • Impressions

    • CPM

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Broadsign and ADvendio have been connected. What features of ADvendio are included in the integration and which Broadsign features are supported?

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Solution

Find below which Broadsign features are accessible and usable within ADvendio.

ADvendio Feature

Documentation

Additional Comment

Delivery Data Reports

Delivery Data Imports in Broadsign

5.3 Revenue Schedule, Delivery Data, and Status Updates

 

Status Update at Broadsign AdServer

4.8.5 How to update the status of my Insertions Orders / Campaigns in the AdServer/SSP and approve Orders in Google AdManager?

Allows customers to update the status of their Campaign Items in ADvendio and push these changes to Proposal Line Items in Broadsign, simplifying the process of setting items live or pausing.

Broadsign AdServer statuses available:

  • Active

  • Paused / Hold

  • Stopped

See more for Broadsign Update Ad-Status in AdServer

Automatic Import of Status Update

5.3.9 How can I see the status of items in a booking system (like an AdServer) and can I update that status automatically in ADvendio?

ADvendio show real-time booking statuses from Broadsign without users needing to update manually

Submit to AdServer

4.8.1 How to submit Media Campaign and Campaign Items into external systems (AdServers, SSPs, Exchanges)

Submit to AdServer to push Proposals / Proposal Items

Targeting

We support the selection of additional targeting criteria for screens

Possible Broadsign Features:

  • Set up Proposals and Proposal Line Items with the following Proposal Item settings:

    • Impression Goal

    • Budget Goal

    • Number of Plays

    • Priority

    • Number of Screens to target

    • Targeting Criteria

    • Day of week

  • Option to hold or book Proposals

Limitations:

Currently, it’s not possible to directly select screens or get an availability check from ADvendio. Broadsign integration will base screen selection on what fits the criteria and the desired number of screens. You can directly modify the number of selected screens in Broadsign, this will not negatively influence your ADvendio booking.

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Setup

No further setup required